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Stylistyka czy retoryka w wypowiedziach dziennikarskich? O błędzie w nazewnictwie, który ma konsekwencje semantyczne
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The confusion between stylistics and rhetoric is widespread, not only among journalists, but also researchers who do not fully understand the scope of these two fields of linguistics. The aim of this text is to demonstrate ...
Opowieści o brzmieniu – o stylu i retoryce w opisach sprzętu audio na łamach czasopisma „Hi-Fi i Muzyka”
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The paper is dedicated to Hi-Fi magazines. The author offers a stylistic analysis of selected texts taken from “Hi-FI i Muzyka” (magazines from the 2012-2014 period), focused on specific types of columns: tests of audio ...
Obraz wartości PR L w komiksie Henryka Jerzego Chmielewskiego Tytus, Romek i A’Tomek (analiza ksiąg z lat 1966–1987)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Author analyses a popular comic book series by H.J. Chmielewski, Tytus, Romek A’Tomek (book from 1966–1987) and tries to reconstruct a propagandist vision of the Polish Peoples Republic’s reality. The main research tool ...
Retoryka tekstów popularnonaukowych na przykładzie pisma „Scientific American”
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The aim of the study is to describe the relationship between rhetoric and popular science
texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that
the rhetoric of popular ...
Zestawienie jako narzędzie dowodzenia w sportowych komentarzach prasowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The article describes juxtaposition as a tool of argumentatio, used by sports journalists. As
a powerful means of persuasion, juxtaposition can play different roles in a text. Sports journalists
use juxtaposition to ...
Czy Hermogenes oglądałby telewizję? – starożytny podręcznik dla medioznawców
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The purpose of this article is to examine whether the work of Hermogenes can be useful in
the analysis of the media. The Polish translation of the Byzantine textbook becomes an opportunity
to reflect on the universality ...
Retoryczne aspekty popularyzacji naukowej
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
After having distinguished the two main contexts for the transmission of knowledge – the
esoteric and exoteric – the paper offers a systematic comparison between scientific and popular
science texts in terms of inventio, ...
The Rhetoric of Popular Science Texts. Scientific American Magazine as a Typical Example
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The aim of the study is to describe the relationship between rhetoric and popular science texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that the rhetoric of popular science ...
Rhetorical Aspects of Popular Science
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, ...
Topika inwencyjna, czyli tworzywo tematyczne i warstwa argumentacyjna wybranych pism polemicznych Piotra Skargi
(Wydawnictwo Uniwersytetu Łódzkiego, 2013)
The author of this article made an attempt to analyze the thematic material, as well as argumentative techniques in selected polemical papers by Piotr Skarga. She studied both the external, non-artistic evidence (e.g. the ...