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dc.contributor.authorDOMANSKI, TOMASZ
dc.contributor.editorDomański, Tomasz
dc.date.accessioned2016-07-04T07:07:56Z
dc.date.available2016-07-04T07:07:56Z
dc.date.issued2016
dc.identifier.citationT. Domański, At the borderline of marketing of culture and territorial marketing, [in:] The Role of Cultural Institutions and Events in the Marketing of Cities and Regions, ed. T. Domański, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016, p. 9–32.pl_PL
dc.identifier.isbn978-83-8088-149-5
dc.identifier.urihttp://hdl.handle.net/11089/18602
dc.descriptionThis project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.pl_PL
dc.description.sponsorshipThe publication was co-funded by Culture programme of the European Union as a part of Campus Culturae project (grant No. 2011-1177/001-001).pl_PL
dc.language.isoenpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartof“The Role of Cultural Institutions and Events in the Marketing of Cities and Regions”, ed. T. Domański, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016;
dc.titleAt the borderline of marketing of culture and territorial marketingpl_PL
dc.typeBook chapterpl_PL
dc.rights.holder© Copyright by Tomasz Domański, Łódź 2016; © Copyright for this edition by Universytet Łódzki, Łódź 2016pl_PL
dc.page.number[9]–32pl_PL
dc.contributor.authorAffiliationUniversity of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing, 91-131 Lodz, Poland, 59a Narutowicza Street.pl_PL
dc.identifier.eisbn978-83-8088-150-1
dc.referencesGuereño-Omil, B. (2015). Approach To Cultural Tourism In Bilbao And Its Surroundings. Which Is The Future For The Marketing Strategies? [paper drafted for the publication].pl_PL
dc.referencesJasiński, M., Brzeziński, S. (2015). Communication platforms for shaping a mega-event. A case study of selected European Capitals of Culture [paper drafted for the publication].pl_PL
dc.referencesLeech, P. (2015). Dissonant historical heritage and the role of cultural institutions: the case of ATRIUM in Forlì [paper drafted for the publication].pl_PL
dc.referencesLuque-Martínez, T., Rodríguez-Molina, M.Á., Castañeda-García, J.A. (2015). Influence of the initiative “NEW7WONDERS” on image and intention to visit the city [paper drafted for the publication].pl_PL
dc.referencesMihaljinac, N., Dragicevic Sesic, M. (2015). From city identity to city branding: artivistic initiatives or top-down urban regeneration? [paper drafted for the publication].pl_PL
dc.referencesMoreira Pinto, L. (2015). Preserving heritage and culture of a city with tourism [paper drafted for the publication].pl_PL
dc.referencesNeira Cruz, X.A. (2015). The Solar de Tejada, a medieval nobility institution proposed as a Heritage of Cutural Interest in Spain [paper drafted for the publication].pl_PL
dc.referencesTomczyk, M., Wojtkiewicz, M. (2015). Business Model of Culture and Creative Industries Incubator in process of creation social innovation [paper drafted for the publication].pl_PL
dc.referencesVan Rompaey, K. (2015). Geography in 5-D. A New Dimension in Cultural Geography in a Globalized World [paper drafted for the publication].pl_PL
dc.referencesZielinska-Dabkowska, K. (2015). Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city [paper drafted for the publication].pl_PL
dc.referencesŻurowska, N. (2015). Social media in building a relationship with the audience. Case study: The Marek Edelman Dialogue Center in Łódź [paper drafted for the publication].pl_PL
dc.identifier.doi10.18778/8088-149-5.01
dc.contributor.translatorPołowińska, Beata


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