Algorytmizacja przestrzeni internetowej
Streszczenie
The article tackles the problem of the existence of algorithms in selected services and the Internet
websites. The interfacing of media is the starting point for this discourse, aimed at presenting
the processes of automatisation in information distribution, the individualisation of messages, and profiling
in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications
– are explicated in detail. The examples presented in the article refer to Internet recommendation
systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning
of social networks. Speculations on the algorithms omnipresent on the net lead us to reflect on how
the journalist’s profession will be redefined in the future, since it seems that the role of the journalist
will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that
the themes selected will be compiled by specialised software.