Perswazyjnie o warsztacie dziennikarskim (na przykładzie publikacji w rubryce „Media – warsztat” miesięcznika „Press”)
Streszczenie
The article is dedicated to aspects of a journalist’s work published between 1996–2014 in
the professional monthly magazine Press, aimed at people interested in media, advertisement and
public relations. These statements help other media professionals become familiar with the work
experience of their colleagues, as well as help acquaint new entrants to the profession with the rules,
difficulties and dilemmas associated with this work. The author classifies and defines three types
of published texts: those written in an instructional form, those which approach the conventions
of an informative article, and finally, copyright protected publications. An analysis of these texts
leads to a conclusion that the primary aims of the publication have led its authors to focus attention on perceptions and the practical dimensions of the knowledge being shared. They use detailed descriptions,
and have gradually abandoned ready solutions, encouraging readers instead to consider
a range of possibilities; they also illustrate their suggestions with examples from personal experience.
They do not fail to provide enlightening recollections of their own mistakes or detail the difficult
beginnings of their own careers. The role models presented demand from the reader an ability
to synthesize various elements. The original structure of the publication as well as its thoughtful and
recollection-driven approach to the subject helps to achieve this. An awareness of the technical nature
of texts urges experienced journalists to explain in plain terms the ins and outs of the profession
by presenting specific events, making comparisons, and offering brief advice or warnings. This also
relates to the language of expression they use, which makes even the official and hackneyed style of
instructional discourse easy to understand.