Przeglądaj Wydział Zarządzania | Faculty of Management według autora "Maciel, João"
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Challenges of international market selection – the perspective of Mexican and Brazilian multilatinas
Maciel, João; Radomska, Joanna; Costa e Silva, Susana (Wydawnictwo Uniwersytetu Łódzkiego, 2020)Multilatinas have become a phenomenon that has caught the attention of many authors and researchers around the world. This paper was developed to understand their international market selection process and the challenges ...