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Shopper experiences as the key to omnichannel loyalty
(IBRKK, 2018)
Modern information and telecommunication technologies, in particular the In- ternet and mobile technologies, have created a new opportunity for communication with consumers in the market. In addition to communication ...
Strategies implemented in Polish farms and resulting innovations
(Politechnika Śląska, Wydział Organizacji i Zarządzania, 2019)
The article discusses the issue of strategies implemented in Polish farms and innovations created as a result. On farms, as well as in enterprises from other industries, net income is assumed as the main goal. In order to ...