Pokaż uproszczony rekord

dc.contributor.authorMetaxas, Theodoreen
dc.contributor.authorDeffner, Alexen
dc.date.accessioned2015-08-11T11:35:44Z
dc.date.available2015-08-11T11:35:44Z
dc.date.issued2015-06-23en
dc.identifier.issn1231-1952en
dc.identifier.urihttp://hdl.handle.net/11089/11484
dc.publisherLodz Univeristy Pressen
dc.relation.ispartofseriesEuropean Spatial Research and Policy;22en
dc.rightsThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/en
dc.titleUsing Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germanyen
dc.page.number135-151en
dc.contributor.authorAffiliationMetaxas, Theodore - University of Thessaly, Department of Economics, 43 Korai St., 38 333 Volos, Greeceen
dc.contributor.authorAffiliationDeffner, Alex - University of Thessaly, Department of Planning and Regional Development, Pedion Areos, 38334 Volos, Greeceen
dc.identifier.eissn1896-1525
dc.referencesAMDAM, R. (2004), ‘Spatial County Planning as a Regional Legitimating Process’, European Journal of Spatial Development, http://www.nordregio.se/EJSD/-ISSN1650-9544-Refereed Articles Sept 2004 no 11 (12.11.2014).en
dc.referencesANDERSEN, J. T. (2000), ‘Strategic Planning, Autonomous Actions and Corporate Performance’, Long Range Planning, 33 (2), pp. 184-200. doi: 10.1016/S0024-6301(00)00028-5en
dc.referencesANDERSON, B. E. and HALES, S. R. (1986), ‘Critical Path Method Applied to Research Project Planning: Fire Economics Evaluation System (FEES)’, General Technical Report PSW-93, United States Department of Agriculture.en
dc.referencesASHWORTH, J. G and VOOGD, H. (1990), Selling the City, London: Belhaven Press.en
dc.referencesBERZTISS, A. T. (1980), ‘Depth-First-K-Trees and Critical Path Analysis’, Acta Informatica, 13 (4), pp. 325-346.Depth- BOWEN, J. T. (1998), ‘Market Segmentation in Hospitality Research: No Longer a Sequential Process’, International Journal of Contemporary Hospitality Management, 10 (7), pp. 289-296. doi: 10.1007/BF00288768en
dc.referencesCHARNES, A., COOPER, W. W., and THOMPSON, G. L. (1964), ‘Critical Path Analyses via Chance Constrained and Stochastic Programming’, Operations Research, 12 (3), pp. 460-470. doi: 10.1287/opre.12.3.460en
dc.referencesCHEVRANT-BRETON, M. (1997), ‘Selling the World City: A Comparison of Promotional Strategies in Paris and London’, European Planning Studies, 5 (2), pp. 137-161. doi: 10.1080/09654319708720390en
dc.referencesCONSTANTINIDES, E. (2002), ‘The 4S Web-Marketing Mix Model’, Electronic Commerce Research and Applications, 1, pp. 57-76.en
dc.referencesCULTMARK Project (2004a), Final Provided Good Report.en
dc.referencesCULTMARK Project (2004b), Promotional and Distributional ‘Maps’ Report.en
dc.referencesCULTMARK Project (2005a), Cultural Sector Report.en
dc.referencesCULTMARK Project (2005b), City Marketing Pilot Plan - Rostock.en
dc.referencesDEFFNER, A. and METAXAS, T. (2006), ‘Place Marketing: Preparing a Place Marketing Pre- Plan in the Case of Nea Ionia, Magnesia, Greece’, Proceedings of 2nd International Meetings Industry Conference Marketing Destinations and Their Venues ACS Halandri, Athens, Greece (CD-ROM).en
dc.referencesFRIEDMAN, S. P. and SEATON, N. A. (1998), ‘Critical Path Analysis of the Relationship between Permeability and Electrical Conductivity of Three-Dimensional Pore Networks’, Water Resources Research, 34 (7), pp.1703-1710. doi: 10.1029/98WR00939en
dc.referencesGLASGOW TOURISM ACTION PLAN (2002-2007), Glasgow: Glasgow Tourism Authority.en
dc.referencesHALL, T. and HUBBARD, P. (1998), The Entrepreneurial City: Geographies of Politics, Regime and Representation, Chichester: J. Wiley and Sons.en
dc.referencesHOPKINS, W. E. and HOPKINS, S. A. (1997), ‘Strategic Planning - Financial Performance Relationships in Banks: A Causal Examination’, Strategic Management Journal, 18 (8), pp. 635-652. doi: 10.1002/(SICI)1097-0266(199709)18:8<635::AID-SMJ904>3.0.CO;2-#en
dc.referencesHOSPERS, G-J. (2011), ‘Place Marketing in Shriking Europe: Some Geographical Notes’, Tijdschrift voor economische en sociale geografie, 102 (3), pp. 369-375.en
dc.referencesINSCH, A. and FLOREK, M. (2008), ‘A Great Place to Live, Work and Play: Conceptualising Place Satisfaction in the Case of a City’s Residents’, Journal of Place Management and Development, 1 (2), pp. 138-149.en
dc.referencesIVY, J. (2008), ‘A New Higher Education Marketing Mix: The 7Ps for MBA Marketing’, International Journal of Educational Management, 22 (4), pp. 288-299.en
dc.referencesKAVARATZIS, M. and ASHWORTH, G. J. (2005), ‘City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?’, Tijdschrift Voor Economische en Sociale Geografie, 96 (5), pp. 506-514. doi: 10.1111/j.1467-9663.2005.00482.xen
dc.referencesKAUFMAN, T. and UPCHURCH, R. (2006), ‘Vacation Ownership: Understanding the Senior Market’, Journal of Leisure and Retail Property Management, 5 (2), pp. 95-103.en
dc.referencesKILLINGBECK, A. J. and TRUEMAN, M. M. (2002). ‘Redrawing the Perceptual Map of a City’, Working Paper, 02/08, Bradford University School of Management, Bradford.en
dc.referencesKOTLER, P. (1986/ 2007), Principles of Marketing, Englewood Cliffs: Prentice Hall.en
dc.referencesKOTLER, P., ASPLUND, C., REIN, I. and HAIDER, H. D. (1999), Marketing Places Europe, Harlow: Prentice Hal.en
dc.referencesKOTLER, P., REIN, I. and HAIDER, H. D. (1993), Marketing Places: Attracting Investment, Industry, and Tourism to Cities, Regions and Nations, New York: Free Press.en
dc.referencesLITVIN, W. S (2007), ‘Marketing Visitor Attractions: A Segmentation Study’, International Journal of Tourism Research, 9 (1), pp. 9-19.en
dc.referencesMARTΝNEZ CARO, L. and ROEMER, E. (2006), ‘Developing a Multidimensional and Hierarchical Service Quality Model for the Travel and Tourism Industry’, Working Paper Series, 06/18, Branford University.en
dc.referencesMASTOP, H. and FALUDI, A. (1997), ‘Evaluation of Strategic Plans: The Performance Principle’, Environment and Planning B: Planning and Design, 24 (6), pp. 815-832.en
dc.referencesMCCLAMROCH, J. BYRD, J. and SOWELL, L. S. (2001), ‘Strategic Planning: Politics, Leadership and Learning’, Journal of Academic Librarianship, 27 (5), pp. 372-378.en
dc.referencesMETAXAS, T. (2009), ‘Place Marketing, Strategic Planning and Competitiveness: The case of Malta’, European Planning Studies, 17 (9), pp. 1357-1378. doi: 10.1080/09654310903053539 ThomsonISI: http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000268935700006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=b7bc2757938ac7a7a821505f8243d9f3en
dc.referencesMETAXAS, T. (2010), ‘Place Marketing, Place Branding and Place Marketing, Place Branding and Foreign Direct Investments: Defining Their Relationship in the Frame of Local Economic Development Process’, Place Branding and Public Diplomacy, 6 (3), pp. 228-243.en
dc.referencesMETAXAS, T. and PETRAKOS, G. (2004), ‘Regional Competitiveness and Cities Competition’, Proceedings of Greek Department of European Regional Science Association with subject ‘Regional Development in Greece: Trends and Perspectives’, Thessaly: University Thessaly Press, pp. 207-230.en
dc.referencesMILLER, D. and HOLT-JENSEN, A. (1997), ‘Bergen and Seatle: A Tale of Strategic Planning in Two Cities’, European Planning Studies, 5 (2), pp. 195-214. doi: 10.1080/09654319708720393en
dc.referencesMORRISON, A. (1989/2001), Hospitality and Travel Marketing, Florence: Delmar Learning.en
dc.referencesNEL, E. and BINNS, T. (2002), ‘Place Marketing, Tourism Promotion, and Community Based Local Economic Development in Post-Apartheid South Africa: The Case of Still Bay - The “Bay of Sleeping Beauty”’, Urban Affairs Review, 38 (2), pp. 184-208. doi: 10.1177/107808702762484088en
dc.referencesNUTTAVUTHISIT, K. (2007), ‘Branding Thailand: Correcting the Negative Image of Sex Tourism’, Place Branding and Public Diplomacy, 3 (1), pp. 21-30.en
dc.referencesOATLEY, N. (1998), Cities, Economic Competition and Urban Policy, London: Nick Oatley.en
dc.referencesPADDISON, R. (1993), ‘City Marketing, Image Reconstruction and Urban Regeneration’, Urban Studies, 30 (2), pp. 339-350. PETRAKOS, G., METAXAS, T. and KOTIOS, A. (2004), ‘Strategic Development Plan (Master Plan) of the City of Larissa: Methodology and Results of Empirical Investigation’, Proceedings of the 7 Pan-Hellenic Meeting of the Hellenic Geographic Association, Mytilene: University of Aegean Press, Vol. 1, pp. 569-576.en
dc.referencesPINSON, G. (2002), ‘Political Government and Governance: Strategic Planning and the Reshaping of Political Capacity in Turin’, International Journal of Urban and Regional Research, 26 (3), pp. 106-121.en
dc.referencesSAIDI, G.A. (2009), Full-System Critical-Path Analysis and Performance Prediction, Doctorate of Philosophy, Computer Science and Engineering, University of Michigan.en
dc.referencesSTRATEGIC PLAN FOR PRAGUE (Final version) (1999), Prague: Prague Municipality Assembly.en
dc.referencesTURNER, R. J. (2009), Handbook of Project-Based Management, Leading Strategic Change in Organisations, London: McGraw-Hill.en
dc.referencesURBAN, F. (2002), ‘Small Town, Big Website? Cities and their Representation on the Internet’, Cities, 19 (1), pp. 49-59.en
dc.referencesVAN DEN BERG, L. and BRAUN. E. (1999), ‘Urban Competitiveness, Marketing and the Need for Organizing Capacity’, Urban Studies, 36 (5-6), pp. 987-999.en
dc.referencesWARD, V. S. (1998), Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000, London and New York: Routledge.en
dc.referencesWARNABY, G., BENNISON, D. and DAVIES J. B. (2005), ‘Marketing Town Centres: Retailing and Town Centre Management’, Local Economy, 20 (2), pp. 183-204.en
dc.referencesWEITZ, B. and SANDY, J. (1995), ‘Relationship Marketing and Distribution Channels’, Journal of the Academy of Marketing Science, 23 (4), pp. 305-320. doi: 10.1177/009207039502300411en
dc.referencesYUKSEL, A. and YUKSEL, F. (2002), ‘Market Segmentation Based on Tourists’ Dining Preferences’, Journal of Hospitality & Tourism Research, 26 (4), pp. 315-331.en
dc.contributor.authorEmailMetaxas, Theodore - metaxas@econ.uth.gren
dc.contributor.authorEmailDeffner, Alex - adeffner@prd.uth.gren
dc.identifier.doi10.1515/esrp-2015-0021en


Pliki tej pozycji

Thumbnail

Pozycja umieszczona jest w następujących kolekcjach

Pokaż uproszczony rekord

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Poza zaznaczonymi wyjątkami, licencja tej pozycji opisana jest jako This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.