Teoria „społeczeństwa doznań” u Gerharda Schulze. („Erlebnisgesellschaft”) u Gerharda Schulze

Abstract

In the area of German sociology, one the most developed and appreciated theories trying to explain what happened in wealthy societies is the theory of sensation society (Erlebnisgesellschaft) introduced by Gerhard Schulze in 1992 in a comprehensive work of the same title. The Gerhard Schulze’s theory is that of a wide scope. It is not limited to the value change but describes German society in a complex way, beginning with microsociological level and ending with macrosociological one. G.Schulze begins his analysis from changes within a group consciousness - the fundamental categories in which an individual perceives the social world. The final stage of the analyses is presenting new social environments and „the market of sensations” (Erlebnismarkt) which are macrosociological phenomenons. The diagnosis of modern times presented by Gerhard Schulze evoked a hot debate in social sciences, economy, also theology. The detailed and most important holistic theory added new perspectives in marketing and pedagogy. The theory is exeptional by its universality, it combines issues such as: changes of people’s views on basic existential problems, changes in lifestyles, changes of tastes and consumption patterns, new mechanisms of social groups’ formation, new challenges for the state’s cultural policy. The G. Schulze’s work constitutes a base for deep analyses in the area of microsociology, sociology of knowledge, sociology of religion, sociology of morality, and macrosociology.