http://hdl.handle.net/11089/46320 Mon, 06 Apr 2026 08:48:24 GMT 2026-04-06T08:48:24Z http://hdl.handle.net/11089/46740 Muzeum jako firma turystyczna stosująca marketing Białek, Maria Stasiak, Andrzej Museums represent a significant part of cultural heritage. The role of muse-ums was understood differently depending on historical epochs: they were regarded as treasure-houses, art temples, museums for masses, culture-and-distraction institutions or permanent education centers. In recent times they tend to be perceived as enterprises–tourist attractions such as e.g. the Magurski National Park, the Jorvik Viking Centre or Disney World. At the turn of the 20th century museums have faced various very ambitious challenges. It requires energetic efforts and, which seems most difficult, changing mentality and giving up well-worn habits. To become attractive for mass tourism, museums, following the example of for-profit organizations, must respond to demands expressed by the customers, foresee their needs, aptly supply tourist product, masterly implement promotion measures, create a positive image of the company and adopt an appropriate marketing mix strategy (marketing mix consists in adequate coordination of marketing ingredients in order to most efficiently market the product and put the adopted marketing strategy into operation; in service sector the so-called 7 P’s marketing model is used that includes the 4 ‘classic’ P’s – product, price, place, promotion – and 3 additional P’s – people, physical evidences and processes). The marketing communication should be interactive and allow for building long-term bonds with important elements of the environment, getting acquainted with the customers, and taking into consideration their needs in order to create better offer, according to modern trends and demand. To be competitive on increasingly demanding market, museums must employ so-called customization i.e. adapt the offer to particular needs of the customers, in respect of the product itself and the communication sphere alike. Museum collection must not be regarded as ‘sacrum’ anymore – it is simply a product. To market this product museums must craft ever more engaging forms of exposition, enlarge the thematic scope according to the variety of needs, interests and level of knowledge of the visitors. Actually, the visitors should become the centre of attention rather than museums and their collections. Sat, 01 Jan 2005 00:00:00 GMT http://hdl.handle.net/11089/46740 2005-01-01T00:00:00Z http://hdl.handle.net/11089/46739 Pomiar percepcji jakości oferty krajowych ośrodków narciarskich Żemła, Michał Stasiak, Andrzej This paper concentrate on perceptual map regarding the ideal product based on importance-performance analysis as a efficient tool for assessment of tourist product quality. Research conducted in Polish ski resorts led to the conclusion that queuing time is a major weakness of their offer. High prices and the quality of ski lift facilities are also perceived as weaknesses but of much lesser importance. On the other hand Polish skiers appreciate domestic resorts mainly for their easy access and well-maintained pistes as well as snow guarantee. Most of elements of ski resort’s product not connected directly with skiing e.g. après-ski offer or food service were described as not important. Those results might suggest that Polish skiers tend to concentrate on skiing, spending as little money and time as possible. Naturally enough they are more inclined to economize on additional services rather than the main activity – skiing. Sat, 01 Jan 2005 00:00:00 GMT http://hdl.handle.net/11089/46739 2005-01-01T00:00:00Z http://hdl.handle.net/11089/46737 Rola wybranych organizacji społecznych w kształtowaniu aktywności turystycznej młodzieży Wartecka-Ważyńska, Agnieszka Stasiak, Andrzej Among many institutions than can (or actually do) educate for certain ways of spending spare time one can enumerate family, school, tourist organisations, out-of-school educational establishments, other adult-oriented educational and cultural institutions, particularly those intended to fulfil recreational needs, and any social and public institutions (economic, political, tutelary, medical, etc.) if only their administration and staff consciously provide education for people they deal with. Organisational factors play an important part in shaping tourist activity of young people. Efficient and reasonable promotion of tourist activeness depends on conscious and purposeful planning of tourist undertakings. Tourist organisations help to plan and arrange different forms of safe pastime for children and adolescents such as hiking trips, school excursions, summer and winter camps. Youth holidays assume different forms: summer camps (recreational or therapeutic), hiking tours and camping trips combining leisure and work, sanitarium stays, learning-and-recreation stays (during the school year), bivouacking and summer play centres. This paper discusses the role of selected social institutions in shaping tourist activness of young people using the results of a survey conducted by the author among students of secondary schools in the Wielkopolskie voivodship. It was found that the tourist activeness of the respondents was influenced by tourist organizations and the church. The respondents were most interested in cheapest school excursions subsidized by school or other institutions. Participation of young people in tourism depends on their cultural environment, hierarchy of values and norms of behaviour. Tourist activeness of young people represents an interesting research issue, which requires further investigation. Sat, 01 Jan 2005 00:00:00 GMT http://hdl.handle.net/11089/46737 2005-01-01T00:00:00Z http://hdl.handle.net/11089/46736 Znaczenie estetyki krajobrazu w określaniu walorów turystycznych Bezkowska, Grażyna Stasiak, Andrzej In disciplines dealing with landscape researchers increasingly tend to consider landscape as a geographico-psychological reality. The flow of information coming out from the landscape to the observer generates sensations that determine the observer’s reactions. The reception of information depends on personal characteristics: sex, age, sensitivity, psychological conditions, and frame of mind. Of great importance here are person’s education, knowledge, experiences, and culture. Researches on perception of the geographical environment laid the basis for the perceptual geography and demonstrated the importance of landscape physiognomy as an asset for tourism and recreation. Visual quality of landscape is assessed from the point of view of esthetic emotions felt by tourists and recreationists. The beauty of landscape is taken into consideration as a factor in valorizing the natural environment for purposes of tourism and recreation and in arranging recreational areas. Sight is the main sense responsible for landscape perception. Therefore to examine visual attractiveness of landscapes and landscape preferences researchers often use pictures as a basis of questionnaire surveys. This paper is based on surveys conducted among 117 geography of tourism graduates. The respondents have been shown pictures representing 14 different types of visual landscapes found in central Poland. The landscape types varied as to the number of picture planes, degree of anthropization, arrangement of elements, intensity of light. The respondents were asked about their personal feelings, reactions toward particular pictures and preferred recreation environment. When asked to classify landscapes into the category ‘nice’ the respondents most often indicated open or semi-open landscape with colourful foreground (24.3%) or natural bright landscape with water (20.8%). Devastated landscapes, grey or with built-up horizon were most often classified as ‘ugly’. These types of landscapes, according to the respondents, evoke negative feelings such as sadness and depression. Natural landscapes with abundant and colourful vegetation and bodies of water were indicated as preferred type of recreation environment. On the other hand, open void landscapes as well as closed forest landscapes, particularly with dark coniferous forests, were considered unsuitable for recreation and tourist activities. The same refers to disordered landscapes with visible anthropogenic destruction. Sat, 01 Jan 2005 00:00:00 GMT http://hdl.handle.net/11089/46736 2005-01-01T00:00:00Z