http://hdl.handle.net/11089/20359 2026-04-08T03:16:37Z http://hdl.handle.net/11089/21586 Wpływ użytej w wypowiedzi leksyki potocznej na wizerunek felietonisty Barańska-Szmitko, Anna The article presents the research results about the influence of the colloquial lexis used in a column’s language on the image of the author of the text, as well as describing the mechanism of this influence. The material was collected during empirical research, when respondents pointed to traits of the column’s author after reading his/her text, and subsequently wrote the text fragments which in their opinion represented the indicated attributes. The exploratory discourse analysis of this corpus made it possible to identify words or sentences indicating the communication of traits like “humorous”, “ironic”, “interesting writer” through the use of colloquial lexis. This article is the analysis of the communicative mechanism of constructing these attributes. 2016-01-01T00:00:00Z http://hdl.handle.net/11089/21585 Cechy indywidualne języka w felietonach z cyklu „Z życia polskich sfer” Henryka Martenki („Angora” 2015) Kudra, Barbara The article presents the individual characteristics of the language (idiolect/idiostyle) of the columns written by Henryk Martenka from “Angora” in 2015. These are among others: humour, irony, colloquial, lexical innovation, original epithets, styling, quotes with argumentative function, rhetorical strategy questions, making understatements. They demonstrate the originality, conceptualization of subsistence of his author, his consciousness and metalinguistic reflection and bring the reader closer to world’s attitudes, opinions and values. 2016-01-01T00:00:00Z http://hdl.handle.net/11089/21584 Stylistyczne uwikłania artykułu poradnikowego (na przykładzie ogólnotematycznej prasy poradnikowej dla kobiet) Worsowicz, Monika The advice article is one of the multiple forms of expression in use among general lifestyle magazines aimed at women. Its shape, both style and structure-wise, allows authors to exhaust all the possibilities of persuasive action, which is typical for this group of magazines. The analysis of the materials, taken from ten separate magazines published in the first quarter of 2016, shows that the stylistic range of advice articles is not sophisticated, and so their style is definitely not the most important factor which determines the pleasure of reading. It is also possible to notice that in the down-market magazines (‘Dobre Rady’, ‘Naj’, ‘Pani Domu’, ‘Tina’) this type of an article is usually produced in a form of a corpus (body) made of modules, using the formula of a register. These texts are smaller in size and compositionally more simple (short sentences, usually single sentences or simple relative clauses), with regular use of a question-answer configuration, with exclamations to show emotions, and lists. The act of giving advice is generally based on direct, specific instructions, formulated in a direct style, appropriate for the ‘parenetic’ (persuasive) character of the publication. The editorial boards of magazines such as ‘Olivia’ or ‘Swiat Kobiety’ heavily emphasize the professionalism of their guidance. The authors clearly display their intent to create a more friendly relationship with their female readers, but at the same time encourage them to follow the line of argument more carefully and to think for themselves. In these texts the syntax is more complex, more varied rhetorical terms are used, and the signals of mutual dialogue are present; the factual, graphic and cognitive layer of a publication blends with its practical usage in a much better way. 2016-01-01T00:00:00Z http://hdl.handle.net/11089/21583 Paradygmat reporterski czy eseistyczny? – Kilka uwag o sprawozdaniu sportowym Siekiera, Rafał The article attempts to decide whether sports reports are more about news or commentary. Based on an analysis of press material, the author examines various characteristics of the genre and tries to determine their compatibility with the news canon. As the analysis shows, contemporary sports reports are less about news and more about commentary, interpretation or evaluation. Journalists tend to sum up the contest and briefly describe the course of events. This makes sports reports similar to press comment and review. 2016-01-01T00:00:00Z