Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 43 (2017) nr 5http://hdl.handle.net/11089/239232024-03-28T23:38:33Z2024-03-28T23:38:33ZInterpretation of a verbal-visual communicationHabrajska, Grazynahttp://hdl.handle.net/11089/240492021-06-25T09:47:16Z2017-01-01T00:00:00ZInterpretation of a verbal-visual communication
Habrajska, Grazyna
In contemporary internet-dominated everyday life, ever more often one faces communications which utilise both verbal (words) and iconic (images) codes. In the article, I analyse two types of said communications: advertisements and memes. Both advertising content and memes belong to journalistic discourse. Therefore, one can analyse them using the same methods as verbal opinion texts, which require one to specify the situational background, the specific situation, the persuasive/ propaganda aim, and to standardise arguments. At the same time, memes are included in comical discourse, to analyse which it is necessary to be able to juxtapose the actual image with the presented image.
2017-01-01T00:00:00ZPersuasive functions of photo galleries on information websitesKampka, Agnieszkahttp://hdl.handle.net/11089/240462018-02-09T02:00:57Z2017-01-01T00:00:00ZPersuasive functions of photo galleries on information websites
Kampka, Agnieszka
The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated in the analysis, the verbal and visual markers of coherence, and the narrativeness visible at the level of individual photographs, groups of photographs, and the entire gallery.
2017-01-01T00:00:00ZFulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015Leśniczak, Rafałhttp://hdl.handle.net/11089/240482018-02-09T02:00:45Z2017-01-01T00:00:00ZFulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015
Leśniczak, Rafał
The mediatisation of political communication indicates two main functions of the mass media: they report on events from the world of politics and create the images of political actors in the eyes of the public. I attempt to answer the question: can one talk about respecting the basic principles of journalistic ethics (the truth and the objectivity principles) in the times of the mediatisation of the public sphere? The theme of the article applies to terrorism, which is a form of political communication, having its own special expression. The activities of terrorist organisations influence the actions of the leaders of political life, citizens and the mass media. The research material consisted of Polish opinion-making weeklies Newsweek Polska and Polityka and national dailies in their printed versions: Gazeta Wyborcza and Rzeczpospolita. The time frame covered a period from 1 November 2015 to 11 December 2015. The topic of the article was treated as a case study.
2017-01-01T00:00:00ZJournalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”Molek-Kozakowska, Katarzynahttp://hdl.handle.net/11089/240472018-02-09T02:00:41Z2017-01-01T00:00:00ZJournalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”
Molek-Kozakowska, Katarzyna
The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative methods, and merging the analyses of the reception and the message. It also includes indications as to the possibility, or even the social relevance, of the methods for applying those research perspectives to analysing journalism popularising science. Later, I present the results of an analysis of the content of a sample of 500 most read popular science texts available on the New Scientist website. I demonstrate which thematic areas were valued by the readers, and what values are most commonly applied. Further, upon applying a filter in the form of surveys regarding reader preferences, I discuss the main linguistic devices utilised for controlling readers’ attention. The shaping of the hierarchy of importance of items of news is the result of a dynamic interaction between (1) the thematic priorities and discursive strategies of imposing elite representations of science within media agenda, and (2) the means of negotiating order and values of specific content, which are correlated with readers’ preferences, both in terms of the content and the form of providing popular scientific information.
2017-01-01T00:00:00Z