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Interfejs marketingowo-finansowy w analityce marketingowej. Teoria i praktyka
(Wydawnictwo SIZ, 2018)
Rozwój i nowe koncepcje myślenia strategicznego oraz zmiany roli marketingu do prowadziły do powstania marketingu wartości oraz do coraz szerszego zastosowa nia analityki marketingowej. Skłoniło to autorkę niniejszego ...
Greek μάρις — a Forgotten Name for Long Pepper
(Wydawnictwo Uniwersytetu Łódzkiego, 2025-10-30)
The Greek word μάρις ‘long pepper (Piper longum L.)’ that is attested in the lexicon of Hesychius (μ 289) has not been the subject of any research to date. The author’s hypothesis is that it is ultimately of Indo-Aryan ...
Daniel Kollâr, Jan Lacika, Roman Malarz, Tatry słowacko-polskie, wyd. Dajama, Bratysława 1998, 354 s.
(Wydawnictwo Uniwersytetu Łódzkiego, 2000)
Z badań nad pojęciem pamięci – mneme w dramacie greckim. Część I: Mneme w utworach Ajschylosa i Sofoklesa
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The aim of the study, which is a continuation of this type of research (based on Greek literary sources of the Presocratic era), is to determine the meanings of the concept of mneme – “memory” in the works of Aeschylus and ...
Touching and Gesture Exchange as an Element of Emotional Bond Construction. Application of Visual Sociology in the Research on Interaction between Humans and Animals
(Freie Universität Berlin, 2008)
The paper analyse interaction of humans and animals. There are used methods of visual research and grounded theory in data analysis.The problem of corporality and gesture exchange is analysed in the context of emotional ...
Meroitic (Review article)
(Komitet Nauk Orientalistycznych PAN, 2011)
Meroitic is attested by written records found in the Nile valley of northern Sudan
and dating from the 3rd century B.C. through the 5th century A.D. They are inscribed in
a particular script, either hieroglyphic or more ...
Współczesny neoinstytucjonalizm amerykański (na przykładzie poglądów J.K. Galbraitha)
(Wydawnictwo Uniwersytetu Łódzkiego, 1985)
The article is an attempt at providing an answer to two questions. Firstly - to what extent J. K. Galbraith’s theoretical contributions are an expression of transformations occurring in the American economy and, secondly ...
Dylematy moralne i konflikty powinności w polskim systemie opieki zdrowotnej a problem ryzyka zdrowotnego
(Wydawnictwo Uniwersytetu Łódzkiego, 2010)
Paper presents problems related to health care reform in Poland in the context of health policy and satisfying health needs of the society. Public health care is permanently bothering with distribution and allocation of ...
Absorption effects in the blazar’s γ-ray spectra due to luminous stars crossing the jet
(Royal Astronomical Society, 2021)
γ-ray emission in active galaxies is likely produced within the inner jet, or in the close vicinity of the supermassive black hole (SMBH) at sub-parsec distances. γ-rays have to pass through the surrounding massive stellar ...
The “Existential Turn” in Education as an Answer to Crises Facing an Individual
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-06-24)
The author characterizes a crisis as a complex and multidimensional phenomenon. She points out the ambivalence of crises, as they can lead to a final catastrophe or create good conditions for transgression. She argues that ...