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AuthorChebotarov, Iegor (1)Chebotarov, Viacheslav (1)Glinkowska-Krauze, Beata (1)Subjectbadania porównawcze (1)communications (1)
comparative studies (1)
internacjonalizacja (1)internationalization (1)komunikacja (1)management (1)marketing (1)measuring parameters of national business cultures (1)narodowa kultura biznesowa (1)... View MoreDate Issued2020 (1)Has File(s)Yes (1)

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Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine 

Glinkowska-Krauze, Beata; Chebotarov, Iegor; Chebotarov, Viacheslav (Wydawnictwo Uniwersytetu Łódzkiego, 2020-03-30)
Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: ...

University of Lodz Repository

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University of Lodz Repository

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