| dc.contributor.author | Zalewska-Turzyńska, Magdalena | |
| dc.date.accessioned | 2012-06-19T07:48:17Z | |
| dc.date.available | 2012-06-19T07:48:17Z | |
| dc.date.issued | 2011 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/833 | |
| dc.description.abstract | Among others there are two instruments of communication between organization and its
surrounding that happen to be mixed up – the public relations and advertisement. The aim of this
paper is to introduce and present these communication instruments taking into consideration only
the positive aspects of them. The main objective is to concentrate and to compare PR and
advertisement according to chosen by author communication criteria. | pl_PL |
| dc.language.iso | other | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis, Folia Oeconomica; | |
| dc.title | Public relations a reklama – porównanie komunikatów przedsiębiorstwa | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | 557-566 | |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki; Wydział Zarządzania; Katedra Zarządzania | |
