Krzywe cyklu życia wybranych rodzajów produktów bankowych - wyniki badań

Abstract

This article aims to present life-cycle curves of selected types (class type) of bank products on the Polish market and their comparative analysis to determine similarities and differences in the course of these curves. The paper presents the main conclusions and identifies implications for the bank product policy. This article is a part of the research project conducted over the bank products life-cycle on the Polish retail banking market. Researches were carried out in the Department of Marketing at the Faculty of Management, University of Łódź in 2009–2010.