| dc.contributor.author | Daszkowska, Marianna | |
| dc.contributor.author | Dąbrowski, Dariusz | |
| dc.date.accessioned | 2015-03-12T07:27:12Z | |
| dc.date.available | 2015-03-12T07:27:12Z | |
| dc.date.issued | 2004 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/7244 | |
| dc.description.abstract | This paper deals with application of system approach to marketing of services. To realize this goal, first, we discuss key issues of marketing of services, and second, basic aspects of cybernetics. To apply system approach to service marketing, we consider a model which includes a manager, service personnel, market (group of customers) and a service object. Thai we identify interactions between all elements and link them in a system. In it we present three types of marketing used in services: internal marketing (mix I), external marketing (mix II) and relationship marketing (mix III). | pl_PL |
| dc.description.sponsorship | Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;179/1 | |
| dc.title | Marketing usług w języku cybernetyki | pl_PL |
| dc.title.alternative | Marketing of Services in the Language of Cybernetics | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | [67]-74 | pl_PL |
| dc.contributor.authorAffiliation | Politechnika Gdańska, Katedra Marketingu | pl_PL |
