Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1: Recent submissions
Now showing items 41-60 of 64
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Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in ... -
Marketing partnerski w gminie (założenia a rzeczywistość)
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication ... -
Zarządzanie wartością klienta marketingowym wymogiem konkurencyjności współczesnego przedsiębiorstwa - wybrane problemy
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The globalisation of business and the evolving recognition of the importance of customer retention, market economics and customer relationships economics, among other trends reinforce the change in mainstream marketing. A ... -
Marketing w nowych powiązaniach kooperacyjnych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article is an attempt to present place and importance of marketing in new cooperative connections such as a chain of delivery. The authors have surveyed the literature connected with this range of marketing and they ... -
Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki
Gregor, Bogdan
; (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a ... -
Porównanie umiędzynarodowienia działalności marketingowej polskich filii korporacji transnarodowych i ich krajowych konkurentów
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The purpose of this paper is to compare the level of marketing strategy internationalization among Polish companies and transnational corporations operating on the Polish market. The basis for this comparison are the results ... -
Innowacje technologiczne w działalności marketingowej przedsiębiorstwa
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating ... -
Innowacyjność przedsiębiorstw w kontekście rynku globalnego
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Innovation is the core for successful corporate management in competitive environne The paper describes the links between the ability to apply innovations and the company’s competitiveness in global markets. -
Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), ... -
Przewagi konkurencyjne krajów UE - analiza sieci wymian społecznych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The aim of the paper is to introduce social network analysis framework in order to explore relationships among EU countries as a set of exchange relations. Relational data based on 3 dimensions (cultural, social, economic) ... -
Zakres globalizacji sektorów gospodarki światowej w świetle analizy listy "Global 1000"
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper is focused on a structure of contemporary world economy and on identification of scope of globalization of each sector. The article is based on an analysis of Global 1000 List from year 2003. This analysis refers ... -
Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying ... -
Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the ... -
Orientacja a wiedza przedsiębiorstwa - wybrane relacje i ich uwarunkowania
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Regarding the new paradigm, i.e. key role of the knowledge and the connection of everything and everyone, the paper presents the selected theoretical assumptions, essential while studying the company orientation (strategic ... -
Zarządzanie sobą a zarządzanie zespołem
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)One of the elements of building competitive advantage of a company is efficient leadership. The role of leader is to formulate vision and strategy of the development il a company. The condition of successful team management ... -
Marketing usług w języku cybernetyki
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)This paper deals with application of system approach to marketing of services. To realize this goal, first, we discuss key issues of marketing of services, and second, basic aspects of cybernetics. To apply system approach ... -
Informacja w świecie współczesnym
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The report deals with the role of information in the contemporary world. The main attention was paid to explanation of distinction between messages, data and information in communication channels as well as in the network ... -
System wspomagania decyzji marketingowych w zarządzaniu przedsiębiorstwem
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Managing modern business is very complicated. It is a process of constant decision making where decisions are based on variety of information. In order to render accurate decision making possible Marketing Decision Support ... -
Charakterystyczne cechy marketingowego zarządzania przedsiębiorstwem
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing management belongs to the best developed and modern conceptions of the whole enterprise management. There are some existing conceptions of management like reengineering, lean management, outsourcing and so on, ... -
Nowa gospodarka, nowa ekonomia i marketing
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the ...