Visitor typologies in Sufi religious tourism: Insights from hosts at the El Sayed Ahmed El-Badawy Shrine

Abstract

This study addresses the under-researched area of Sufism within religious tourism, specifically examining how Sufi hosts perceive Muslim and non-Muslim visitors at the El Sayed Ahmed El-Badawy mosque and tomb in Egypt. Utilizing qualitative methods, the research identifies five distinct visitor types based on their behaviors and interactions. Notably, Sufi hosts perceive the concept of the “pious pilgrim” differently from Western literature, emphasizing a broader understanding that includes those who engage meaningfully with Sufi practices and teachings. The findings contribute to tourism marketing strategies by highlighting the diverse demands of different visitor groups, thus enabling better management and interpretation of Sufi sites. This research not only enriches the academic discourse on religious tourism but also offers practical insights for enhancing visitor experiences and sustaining the sanctity of Sufi sites.