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Artificial intelligence in higher education and research: A sample of tourism academic opinions

dc.contributor.authorGüven, Selda
dc.contributor.authorYılmaz Balkaner, Selin
dc.contributor.authorŞahin, Bayram
dc.date.accessioned2026-04-28T09:04:10Z
dc.date.available2026-04-28T09:04:10Z
dc.date.issued2025-12-18
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/58229
dc.description.abstractThe rise and swift advance of artificial intelligence technologies has led to substantial modifications in educational procedures, encompassing learning, teaching and the research process. Although possessing impactful and enabling characteristics, it is obvious that these technologies are the focal point of significant debates. This research aims to explore the opinions of tourism academics regarding the incorporation of artificial intelligence (AI) within educational and research frameworks, while also recognizing the potential benefits and obstacles associated with them. The data obtained from 15 semi-structured interviews was scrutinized using descriptive and content analysis methodologies. The analyses were carried out with the assistance of MAXQDA software. It was observed that the primary strength of AI tools lies in their rapidity, while their main weakness is the dissemination of inaccurate data. Despite the perspective that AI is incapable of substituting human contributions because it does not possess emotions, its value for reliability has gained considerable attention.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectartificial intelligenceen
dc.subjectacademic researchen
dc.subjecttourism educationen
dc.subjecttourism scholarsen
dc.titleArtificial intelligence in higher education and research: A sample of tourism academic opinionsen
dc.typeArticle
dc.page.number33-49
dc.contributor.authorAffiliationGüven, Selda - Çanakkale Onsekiz Mart University (Çanakkale, Türkiye), Ezine Vocational School of Higher Educationen
dc.contributor.authorAffiliationYılmaz Balkaner, Selin - Çanakkale Onsekiz Mart University (Çanakkale, Türkiye), Ezine Vocational School of Higher Educationen
dc.contributor.authorAffiliationŞahin, Bayram - Balıkesir University (Balıkesir, Türkiye), Faculty of Tourismen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailGüven, Selda - seldaegilmezgil@comu.edu.tr
dc.contributor.authorEmailYılmaz Balkaner, Selin - selinyilmaz@comu.edu.tr
dc.contributor.authorEmailŞahin, Bayram - bsahin@balikesir.edu.tr
dc.identifier.doi10.18778/0867-5856.2025.16
dc.relation.volume35


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