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Virtual tourism for cultural heritage: Transforming Generation Z’s engagement and visit intentions

dc.contributor.authorWajdi, Farid
dc.contributor.authorAbas, Novel Idris
dc.contributor.authorSetyawan, Anton Agus
dc.contributor.authorPuspawati, Dewita
dc.date.accessioned2026-04-28T09:04:10Z
dc.date.available2026-04-28T09:04:10Z
dc.date.issued2025-12-18
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/58228
dc.description.abstractApplying the stimulus-organism-response (S-O-R) framework, this study’s main aim is to analyze the psychological mechanisms through which virtual reality (VR) experiences encourage Generation Z’s physical visit intentions to cultural heritage sites. Specifically, the research investigates how key VR features (stimulus: interactivity and telepresence) influence internal states (organism: place satisfaction, perceived authenticity and mental image), and how these states subsequently drive visit intentions (response). The study addresses a critical gap by focusing on these emotional and cognitive pathways. Data from 415 Indonesian Gen Z respondents who experienced Borobudur Temple via VR were analyzed using PLS-SEM. Results reveal that interactivity and telepresence significantly enhance place satisfaction, authenticity and mental imagery. Furthermore, perceived authenticity and a strong mental image are powerful predictors of visit intention, while place satisfaction shows no significant direct effect. These findings highlight the importance of emotional and cognitive factors in engaging Gen Z with cultural heritage tourism (CHT). The study offers valuable theoretical and practical insights, while the findings encourage cultural managers and policymakers to adopt VR technologies.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectvirtual tourismen
dc.subjectcultural heritageen
dc.subjectGeneration Zen
dc.subjectvisit intentionen
dc.subjectIndonesiaen
dc.titleVirtual tourism for cultural heritage: Transforming Generation Z’s engagement and visit intentionsen
dc.typeArticle
dc.page.number21-32
dc.contributor.authorAffiliationWajdi, Farid - Muhammadiyah University of Surakarta (Surakarta, Indonesia), Management Departmenten
dc.contributor.authorAffiliationAbas, Novel Idris - Muhammadiyah University of Surakarta (Surakarta, Indonesia), Digital Business Departmenten
dc.contributor.authorAffiliationSetyawan, Anton Agus - Muhammadiyah University of Surakarta (Surakarta, Indonesia), Management Departmenten
dc.contributor.authorAffiliationPuspawati, Dewita - Muhammadiyah University of Surakarta (Surakarta, Indonesia), Accounting Departmenten
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailWajdi, Farid - fw265@ums.ac.id
dc.contributor.authorEmailAbas, Novel Idris - nia679@ums.ac.id
dc.contributor.authorEmailSetyawan, Anton Agus - aas134@ums.ac.id
dc.contributor.authorEmailPuspawati, Dewita - dp123@ums.ac.id
dc.identifier.doi10.18778/0867-5856.2025.20
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