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dc.contributor.authorGu, Shengyu
dc.date.accessioned2023-04-26T08:58:11Z
dc.date.available2023-04-26T08:58:11Z
dc.date.issued2022-11-23
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/46869
dc.description.abstractIn the current era of globalization, increases in marketing and advertising have enhanced customer knowledge and confidence. This study aims to investigate the effects of altruistic value, subjective knowledge and consumer self-confidence on green purchase attitudes and behaviour utilizing a cross-sectional data collection from hotel customers. First of all, the reliability and validity of the data were ensured, and later structural equational modelling was applied by AMOS. The results highlighted that consumer self-confidence, altruistic value and subjective knowledge have a positive and significant effect on green purchase behaviour and attitudes. The results also revealed that green purchase attitudes significantly mediate the relationships between green purchase behaviour and consumer self-confidence, altruistic value and subject knowledge. The study focused only on customers searching for a hotel and was limited to China. Future studies can use a similar model by focusing on any other country.en
dc.description.abstractW trwającej erze globalizacji dzięki rozwojowi marketingu i reklamy zwiększyła się wiedza i pewność siebie klientów. Celem niniejszego opracowania jest zbadanie wpływu altruistycznych wartości, subiektywnej wiedzy i pewności siebie konsumentów na ich nastawienie i zachowania związane z zakupami proekologicznymi na podstawie przekrojowych danych zbieranych od klientów hoteli. Przede wszystkim zapewniono wiarygodność i trafność danych, a następnie zastosowano modelowanie równań strukturalnych za pomocą oprogramowania AMOS. Wyniki pokazały, że pewność siebie konsumentów, altruistyczne wartości i subiektywna wiedza mają pozytywny i znaczący wpływ na zachowania i postawy związane z zakupem proekologicznym. Wyniki ujawniły również, że postawy dotyczące proekologicznych zakupów w istotny sposób modyfikują zależności między zachowaniami związanymi z takimi zakupami a pewnością siebie konsumentów, wartościami altruistycznymi i wiedzą przedmiotową. Badanie koncentrowało się tylko na klientach poszukujących hotelu i ograniczało się do Chin. Przyszłe studia mogą zastosować podobny model, skupiając się na innym wybranym kraju.pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectsubjective knowledgeen
dc.subjectaltruistic valueen
dc.subjectconsumer self-confidenceen
dc.subjectgreen purchase behaviouren
dc.subjectgreen purchase attitudesen
dc.subjectwiedza subiektywnapl
dc.subjectwartości altruistycznepl
dc.subjectpewność siebie konsumentapl
dc.subjectproekologiczne zachowania zakupowepl
dc.subjectproekologiczne postawy zakupowepl
dc.titleThe effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customersen
dc.title.alternativeWpływ subiektywnej wiedzy, altruistycznych wartości i pewności siebie konsumentów na proekologiczne postawy i zachowania zakupowe chińskich klientówpl
dc.typeArticle
dc.page.number7-27
dc.contributor.authorAffiliationHuizhou University, School of Geography and Tourismen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailmiller@hzu.edu.cn
dc.identifier.doi10.18778/0867-5856.32.2.01
dc.relation.volume32


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