Funkcja hotelarska w kompleksie Manufaktura w Łodzi na przykładzie hotelu Andel’s

Abstract

The article depicts Andel’s Hotel in Łódź. It is located in Śródmieście District at 17 Ogrodowa Street. It is situated in Manufaktura – the largest commercial shopping centre in the city. The hotel is located in a revitalized building of a former spinning mill belonging to Izrael Poznański – one of the most prominent factory owners in Łódź, who built a huge industrial-residential complex in Ogrodowa Street in the 19th c. The hotel’s unique architecture, its interiors and the former fire-fighting, rooftop water reservoir adapted as a swimming pool – all this adds up to the attractiveness of the described venue. It is a hotel with a highest category (4 stars) in Łódź. It is a typical business-class hotel designed for short-term business trips. Its location is very attractive due to easy access and proximity of many major institutions, offices and tourist attractions of the city. The disadvantages of its location include the neglected tenement buildings nearby and frequent traffic congestion in Śródmieście District. The establishment is owned by Warimpex Finanz- und Beteilungs AG – a company operating in hospitality construction and management industry. However, the hotel function is performed as franchise by Vienna International Hotelmanagement AG, an Austrian hotel network The hotel offers a wide variety of hotel services: from accommodation, through food & beverage (restaurant, several bars) to additional services (conferencing, fitness, events planning etc.). The room occupancy rate is approximately 30%, which is a good result in Łódź. Andel’s is also quite popular among foreign tourists, who made 31% of the total number of guests from October 2009 to May 2010. The hotel questionnaire conducted in spring 2010 brought positive results. The respondents indicated positive image of the hotel as well as high quality of services provided. Andel’s Hotel Łódź is another hotel investment, made in recent years, aiming at business tourism. It is an interesting offer, especially for people seeking non-standard, industrial interiors in hotels. At the same time, it is currently (May 2010) a hotel of the highest category in Łódź and the only 4-star hotel in the city. All the abovementioned advantages along with development of business tourism in recent years create positive prospects for the growth of Andel’s Hotel in Łódź.