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Evaluating the greening agenda of festivals: The case of Sinulog

dc.contributor.authorYamagishi, Kafferine
dc.contributor.authorOcampo, Lanndon
dc.date.accessioned2022-10-20T13:54:56Z
dc.date.available2022-10-20T13:54:56Z
dc.date.issued2022-05-31
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/43799
dc.description.abstractThis work advances previous work on greening festival management by using the Sinulog festiwal as a case in point, as it has conditions resonating with most festivals in the Philippines and some other emerging economies. An analysis based on strengths, weaknesses, opportunities and threats (SWOT) was constructed based on an earlier work that provided some insights on assessing the green management initiatives of the festival organization. The weaknesses in the SWOT analysis are considered inputs to a root cause analysis to identify the fundamental green management issues. The two analyses suggest that the festival organization has a limited view of the green management agenda. Four elements are found crucial for greening the Sinulog festival: crafting an environmental policy; allocating financial and human resources for implementing greening initiatives; partnership agreements with local environmental institutions; and partnership agreements with sponsors who proactively support the environmental agenda. These insights may have value for other festivals in their greening agendas.en
dc.description.abstractW artykule szerzej omówiono zagadnienia poruszone w poprzedniej pracy autorów, dotyczącej tzw. zielonego (proekologicznego) zarządzania wydarzeniami na przykładzie festiwalu Sinulog, odzwierciedlającego realia większości tego typu imprez organizowanych na Filipinach i w kilku innych krajach rozwijających się. Przeprowadzono analizę mocnych i słabych stron, szans i zagrożeń (SWOT), opierając się na wcześniejszym opracowaniu, w którym udostępniono spostrzeżenia na temat oceny inicjatyw zielonego zarządzania organizacją festiwali. Słabe strony poddane analizie SWOT zostały wykorzystane jako dane wejściowe w analizie przyczyn źródłowych (Root Cause Analysis – RCA) do zidentyfikowania głównych problemów zarządzania proekologicznego. Na podstawie wyników tych dwóch analiz można stwierdzić, że organizatorzy festiwali w ograniczonym zakresie uwzględniają program zielonego zarządzania. Ustalono cztery kluczowe elementy, które mogą przyczynić się do uekologicznienia festiwalu Sinulog: stworzenie polityki ochrony środowiska, przydzielenie zasobów finansowych i ludzkich dla wdrożenia proekologicznych inicjatyw, zawarcie umów partnerskich z lokalnymi instytucjami środowiskowymi oraz zawarcie umów partnerskich ze sponsorami, którzy aktywnie wspierają proekologiczną agendę. Elementy te mogą okazać się przydatne w tworzeniu zielonych programów dla innych festiwali.pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;1en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectfestival tourismen
dc.subjectgreen managementen
dc.subjectSWOT analysisen
dc.subjectroot cause analysisen
dc.subjectturystyka festiwalowapl
dc.subjectzielone zarządzaniepl
dc.subjectanaliza SWOTpl
dc.subjectanaliza przyczyn źródłowychpl
dc.titleEvaluating the greening agenda of festivals: The case of Sinulogen
dc.title.alternativeOcena proekologicznej agendy festiwalowej na przykładzie festiwalu Sinulogpl
dc.typeArticle
dc.page.number115-140
dc.contributor.authorAffiliationYamagishi, Kafferine - Cebu Technological University, Department of Tourism Managementen
dc.contributor.authorAffiliationOcampo, Lanndon - Cebu Technological University, Center for Applied Mathematics and Operations Researchen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailYamagishi, Kafferine - kafferineyamagishi@gmail.com
dc.contributor.authorEmailOcampo, Lanndon - lanndonocampo@gmail.com
dc.identifier.doi10.18778/0867-5856.32.1.06
dc.relation.volume32


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https://creativecommons.org/licenses/by-nc-nd/4.0
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