The impact of ‘trip experience’ on the awareness of world heritage site status among tourists visiting Delhi
| dc.contributor.author | Juneja, Monisha | |
| dc.contributor.author | Sufi, Tahir | |
| dc.contributor.author | Bhatnagar, Mamta | |
| dc.date.accessioned | 2022-10-20T13:54:55Z | |
| dc.date.available | 2022-10-20T13:54:55Z | |
| dc.date.issued | 2022-08-01 | |
| dc.identifier.issn | 0867-5856 | |
| dc.identifier.uri | http://hdl.handle.net/11089/43797 | |
| dc.description.abstract | Awareness of World Heritage Sites (WHS) is a marketing tool used to promote a destination. Once a tourist arrives, the ‘trip experience’ becomes a vital tool to ensure repeat visits and showcase a positive image of a destination to potential tourists. This study has tried to link the impact of the ‘trip experience’ of tourists to awareness of WHS aiming to understand the relationship of the six ‘domains’ and forming a proposed model. The data was collected from an on-site survey of 309 tourists from July to December 2019 using a structured questionnaire following a pilot study. For data analysis, logistic regression analysis was used. This revealed that four out of six domains increase the probability of tourists’ awareness of WHS status during a trip, namely: welcoming, local travel, tour leader and tour guide. The earlier model for using WHS awareness only for promotional purposes has been shifted by adding the trip experience of the tourists. The findings can be applied by tourism and hospitality facilitators in providing services to tourists. | en |
| dc.description.abstract | Świadomość istnienia miejsc i obiektów światowego dziedzictwa UNESCO (World Heritage Sites – WHS) to narzędzie marketingowe wykorzystywane w promowaniu destynacji turystycznych. Przeżycia turysty w czasie podróży stają się ważnym instrumentem zachęcającym do powtórnych wizyt oraz przedstawiającym pozytywny wizerunek danej miejscowości innym potencjalnym odwiedzającym. Celem autorów artykułu było wykazanie wpływu doświadczenia podróży turystów na ich świadomość statusu światowego dziedzictwa, zrozumienie jej sześciu składowych oraz stworzenie zaproponowanego modelu. Dane zostały zebrane podczas lokalnego badania ankietowego obejmującego 309 turystów, w okresie od czerwca do grudnia 2019 r., przy użyciu ustrukturyzowanego kwestionariusza, po przeprowadzeniu badania pilotażowego. Do analizy danych zastosowano metodę analizy regresji logistycznej. Wykazała ona, że cztery spośród sześciu składowych potencjalnie zwiększają podczas podróży u odwiedzających świadomość statusu światowego dziedzictwa. Są to: powitanie, podróżowanie po okolicy, pilot wycieczki i miejscowy przewodnik. Wcześniejszy model, w którym świadomość przebywania w miejscu światowego dziedzictwa była wykorzystywana wyłącznie do celów promocyjnych, został zmodyfikowany przez dodanie do niego elementu doświadczenia podróżniczego turystów. Wyniki mogą być przydatne dla osób zajmujących się turystyką i hotelarstwem przy organizacji usług turystycznych. | pl |
| dc.language.iso | en | |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl |
| dc.relation.ispartofseries | Turyzm/Tourism;1 | en |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0 | |
| dc.subject | world heritage sites | en |
| dc.subject | Delhi | en |
| dc.subject | logistic regression | en |
| dc.subject | trip experience | en |
| dc.subject | awareness | en |
| dc.subject | obiekty światowego dziedzictwa | pl |
| dc.subject | Delhi | pl |
| dc.subject | regresja logistyczna | pl |
| dc.subject | doświadczenie podróży | pl |
| dc.subject | świadomość | pl |
| dc.title | The impact of ‘trip experience’ on the awareness of world heritage site status among tourists visiting Delhi | en |
| dc.title.alternative | Wpływ doświadczenia podróży na świadomość statusu obiektu światowego dziedzictwa UNESCO wśród turystów odwiedzających Delhi | pl |
| dc.type | Article | |
| dc.page.number | 77-92 | |
| dc.contributor.authorAffiliation | Juneja, Monisha - Amity University Noida, Amity School of Travel and Tourism | en |
| dc.contributor.authorAffiliation | Sufi, Tahir - Amity University Noida, Amity School of Hospitality | en |
| dc.contributor.authorAffiliation | Bhatnagar, Mamta - Shridhar University Pillani, School of Management Studies | en |
| dc.identifier.eissn | 2080-6922 | |
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| dc.contributor.authorEmail | Juneja, Monisha - monishajuneja@gmail.com | |
| dc.contributor.authorEmail | Sufi, Tahir - tahir.sufi@gmail.com | |
| dc.contributor.authorEmail | Bhatnagar, Mamta - hodictm@gmail.com | |
| dc.identifier.doi | 10.18778/0867-5856.32.1.04 | |
| dc.relation.volume | 32 |
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