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Market Orientation: the Impact of Mascomex on the Internationalization of the Galician Economy

dc.contributor.authorOtero Simón, Miguel A.
dc.contributor.authorLópez-López, Vicente
dc.contributor.authorIglesias Antelo, Susana
dc.contributor.authorOtero Sánchez, Araceli
dc.contributor.editorDomański, Tomasz
dc.date.accessioned2021-08-25T10:43:27Z
dc.date.available2021-08-25T10:43:27Z
dc.date.issued2011
dc.identifier.citationOtero Simón Miguel A., López López V., Iglesias Antelo S., Otero Sánchez A., Market Orientation: the Impact of Mascomex on the Internationalization of the Galician Economy, [w:] Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Domański T. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011, s. 157-174, DOI: 10.18778/7525-501-0.10pl_PL
dc.identifier.isbn978–83–7525–501–0
dc.identifier.urihttp://hdl.handle.net/11089/38838
dc.description.abstractThe university is not an end in itself, but rather a means of improving the society which it serves. A society is made up of multiple institutions, which must to distinguish between students, their families, the businesses that employ them, and of course, the public authorities which, in the case of Spanish public universities, contribute most of the funds necessary for the university’s financial resources. Trying to satisfy the needs and interests of such a diverse audience is undoubtedly one of the main challenges when trying to introduce a market orientation in universities. There are currently no doubts as to the crucial role played by foreign trade and globalization in growth, profitability and business survival. Consequently, it is also vital for economic development and the welfare of countries. The Master in Foreign Trade Management (MASCOMEX-Master en Dirección y Gestión de Comercio Exterior) of the University of Santiago de Compostela (USC) arose with the objective of trainning managers and technicians to be specialized in international trade in order to foster the development and international expansion of Galician companies in foreign markets. After 20 years of successfully achieving this objective, it is a good example of how market orientation gives universities important instruments for improving the quality of teaching and research, and fostering innovation in curricula and all services provided. This is achieved by better adapting the educational programmes to the needs of their multiple customers and society whole. The empirical analysis of the determining factors of Galician exports confirms the positive and statistically significant impact between the growths in the number of graduates in this master and the growth in Galician exports.pl_PL
dc.description.sponsorshipUdostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00.pl_PL
dc.language.isoenpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofDomański T. (red.), Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectmarket orientation of the Universitypl_PL
dc.subjectMaster in Foreign Trade Mangementpl_PL
dc.subjectMASCOMEXpl_PL
dc.subjectSpanish Universitiespl_PL
dc.subjectinternationalization of the Galician economypl_PL
dc.subjectUniversity of Santiago de Compostellapl_PL
dc.titleMarket Orientation: the Impact of Mascomex on the Internationalization of the Galician Economypl_PL
dc.typeBook chapterpl_PL
dc.rights.holder© Copyright by Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011pl_PL
dc.page.number157-174pl_PL
dc.contributor.authorAffiliationUniversity of Santiago de Compostela, Spainpl_PL
dc.contributor.authorAffiliationUniversity of Santiago de Compostela, Spainpl_PL
dc.contributor.authorAffiliationUniversity of La Coruña, Spainpl_PL
dc.contributor.authorAffiliationUniversity of Santiago de Compostela, Spainpl_PL
dc.identifier.eisbn978-83-7969-039-8
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dc.identifier.doi10.18778/7525-501-0.10
dc.disciplineekonomia i finansepl_PL
dc.disciplinenauki o zarządzaniu i jakościpl_PL


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