dc.contributor.author | Luque-Martínez, Teodoro | |
dc.contributor.editor | Domański, Tomasz | |
dc.date.accessioned | 2021-08-25T10:19:01Z | |
dc.date.available | 2021-08-25T10:19:01Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Luque-Martínez T., University and Development: A Shared Commitment, [w:] Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Domański T. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011, s. 131-145, DOI: 10.18778/7525-501-0.08 | pl_PL |
dc.identifier.isbn | 978–83–7525–501–0 | |
dc.identifier.uri | http://hdl.handle.net/11089/38835 | |
dc.description.abstract | Universities are undergoing significant transformation as a result of the information society and the globalisation process. This is provoking a series of changes in planning and in approaches to management, as well as giving rise to the need to measure results. Amongst the various missions of the University should be a commitment to development and to valuegeneration. Following an appraisal of the impact of Universities on their operating environment, a theoretical model is proposed and applied to a case study in which the University takes the lead on value-generation. | pl_PL |
dc.description.sponsorship | Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00. | pl_PL |
dc.language.iso | en | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
dc.relation.ispartof | Domański T. (red.), Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011; | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | university economic impact | pl_PL |
dc.subject | university marketing | pl_PL |
dc.subject | university mission | pl_PL |
dc.title | University and Development: A Shared Commitment | pl_PL |
dc.type | Book chapter | pl_PL |
dc.rights.holder | © Copyright by Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011 | pl_PL |
dc.page.number | 131-145 | pl_PL |
dc.contributor.authorAffiliation | University of Granada, Spain | pl_PL |
dc.identifier.eisbn | 978-83-7969-039-8 | |
dc.contributor.authorBiographicalnote | Professor of Marketing | pl_PL |
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dc.identifier.doi | 10.18778/7525-501-0.08 | |
dc.discipline | nauki o zarządzaniu i jakości | pl_PL |