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dc.contributor.authorLuque-Martínez, Teodoro
dc.contributor.editorDomański, Tomasz
dc.date.accessioned2021-08-25T10:19:01Z
dc.date.available2021-08-25T10:19:01Z
dc.date.issued2011
dc.identifier.citationLuque-Martínez T., University and Development: A Shared Commitment, [w:] Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Domański T. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011, s. 131-145, DOI: 10.18778/7525-501-0.08pl_PL
dc.identifier.isbn978–83–7525–501–0
dc.identifier.urihttp://hdl.handle.net/11089/38835
dc.description.abstractUniversities are undergoing significant transformation as a result of the information society and the globalisation process. This is provoking a series of changes in planning and in approaches to management, as well as giving rise to the need to measure results. Amongst the various missions of the University should be a commitment to development and to valuegeneration. Following an appraisal of the impact of Universities on their operating environment, a theoretical model is proposed and applied to a case study in which the University takes the lead on value-generation.pl_PL
dc.description.sponsorshipUdostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00.pl_PL
dc.language.isoenpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofDomański T. (red.), Marketing akademicki. Rola uniwersytetów w promocji miast i regionów, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectuniversity economic impactpl_PL
dc.subjectuniversity marketingpl_PL
dc.subjectuniversity missionpl_PL
dc.titleUniversity and Development: A Shared Commitmentpl_PL
dc.typeBook chapterpl_PL
dc.rights.holder© Copyright by Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2011pl_PL
dc.page.number131-145pl_PL
dc.contributor.authorAffiliationUniversity of Granada, Spainpl_PL
dc.identifier.eisbn978-83-7969-039-8
dc.contributor.authorBiographicalnoteProfessor of Marketingpl_PL
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dc.identifier.doi10.18778/7525-501-0.08
dc.disciplinenauki o zarządzaniu i jakościpl_PL


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