Streszczenie
This article categorizes new forms of expressions on writers’ websites as means of maintaining communication with readers. The first part is dedicated to inter- and trans-medial analysis of various multimedia materials published on such websites (e.g. biographical notes, photographs, trailers). In the second part the website is analyzed as a hybrid text in which various types of expression are submitted to the main communicative purpose. On both levels of analysis the material is categorized in terms of the communicative function, for, as the author claims, the genre analysis of electronic discourse requires an approach which takes into consideration not only authorial intent and textual features but also the context of online utterance and the role of other partners of communication.