Now showing items 1-1 of 1
Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-06-23)
In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) ...