Would you fancy a premium five o’clock after the funeral? Application of Terror Management Theory in daily shopping decisions
| dc.contributor.author | Walczak, Radosław B. | |
| dc.contributor.author | Gerymski, Rafał | |
| dc.contributor.author | Filipkowski, Jakub | |
| dc.date.accessioned | 2019-08-19T08:25:23Z | |
| dc.date.available | 2019-08-19T08:25:23Z | |
| dc.date.issued | 2018 | |
| dc.identifier.issn | 1427-969x | |
| dc.identifier.uri | http://hdl.handle.net/11089/29935 | |
| dc.description.abstract | The present study has investigated how fear-of-death activation affected consumer food product choices. Undergraduate students (N = 130; Mage = 22.7; Meage = 21) differing on the conscious fear of death level participated in this study. The participants were divided into two experimental and one control groups. In first experimental group fear of death was induced by asking the participants to read an euthanasia story, in second experimental group by asking them to picture their own death. All experimental groups filled a fear of death personality measure prior to the experiment. Afterwards, participants had to indicate their usual shopping preferences, by choosing between several standard and premium-looking food items which were selected in the pilot study. Results show a decreased number of premium product choices in the death activation groups. Conscious level of fear had no impact on those choices. Results are discussed under the terror management theory framework. | en_GB |
| dc.description.abstract | Przedstawione badanie weryfikowało, jak aktywizacja myślenia o śmierci wpływała na wybory zakupowe produktów spożywczych. W badaniu wzięli udział studenci (N = 130; Mage = 22,7; Meage = 21) różniący się pod względem poziomu świadomego lęku przed śmiercią. Uczestnicy zostali podzieleni na dwie grupy eksperymentalne i jedną kontrolną. Nie aktywizowano myślenia o śmierci w grupie kontrolnej. W pierwszej grupie eksperymentalnej aktywizowano myślenie o śmierci przy pomocy historii o eutanazji, w drugiej zaś poprzez prośbę wyobrażenia sobie własnej śmierci. Grupy eksperymentalne przed przystąpieniem do eksperymentu wypełniały kwestionariusz lęku przed śmiercią. Następnie badani mieli określić swoje codzienne preferencje zakupowe, dokonując wyboru pomiędzy paroma standardowymi oraz luksusowymi produktami spożywczymi, wybranymi w badaniu pilotażowym. Wyniki pokazują mniejszy wybór produktów luksusowych przez osoby w grupach z aktywizowanym myśleniem o śmierci. Świadomy poziom lęku przed śmiercią nie miał wpływu na decyzje badanych. Wyniki są dyskutowane w perspektywie teorii opanowania trwogi. | pl_PL |
| dc.language.iso | en | en_GB |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | en_GB |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis Folia Psychologica; 22 | |
| dc.rights | This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. | en_GB |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0 | en_GB |
| dc.subject | fear of death | en_GB |
| dc.subject | consumer choice | en_GB |
| dc.subject | luxury products | en_GB |
| dc.subject | terror management theory | en_GB |
| dc.subject | mortality salience | en_GB |
| dc.subject | lęk przed śmiercią | pl_PL |
| dc.subject | decyzje konsumenckie | pl_PL |
| dc.subject | produkty luksusowe | pl_PL |
| dc.subject | teoria opanowania trwogi | pl_PL |
| dc.title | Would you fancy a premium five o’clock after the funeral? Application of Terror Management Theory in daily shopping decisions | en_GB |
| dc.title.alternative | Czy miałbyś ochotę na herbatkę po pogrzebie? Zastosowanie teorii opanowania trwogi w codziennych decyzjach zakupowych | pl_PL |
| dc.type | Article | en_GB |
| dc.page.number | 5-15 | |
| dc.contributor.authorAffiliation | Opole University, Institute of Psychology | |
| dc.contributor.authorAffiliation | Opole University, Institute of Psychology | |
| dc.contributor.authorAffiliation | Opole University, Institute of Psychology | |
| dc.identifier.eissn | 2353-4842 | |
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| dc.contributor.authorEmail | rwalczak@uni.opole.pl | |
| dc.contributor.authorEmail | r.gerymski@gmail.com | |
| dc.contributor.authorEmail | jfilipkowski@o2.pl | |
| dc.identifier.doi | 10.18778/1427-969X.22.01 |
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