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TripAdvisor as a source of data in the planning process of tourism development on a local scale

dc.contributor.authorMinkwitz, Aleksandra
dc.date.accessioned2019-04-17T15:47:37Z
dc.date.available2019-04-17T15:47:37Z
dc.date.issued2018
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/27871
dc.description.abstractThe aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.en_GB
dc.language.isoenen_GB
dc.publisherWydawnictwo Uniwersytetu Łódzkiegoen_GB
dc.relation.ispartofseriesTuryzm/Tourism; 2
dc.rightsThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.en_GB
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0en_GB
dc.subjectsocial media in tourismen_GB
dc.subjectWeb 2.0en_GB
dc.subjectTripAdvisoren_GB
dc.subjectUGCen_GB
dc.subjectlocal tourism planningen_GB
dc.titleTripAdvisor as a source of data in the planning process of tourism development on a local scaleen_GB
dc.typeArticleen_GB
dc.page.number49-55
dc.contributor.authorAffiliationAdam Mickiewicz University in Poznan, Department of Tourism and Recreation
dc.identifier.eissn2080-6922
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dc.referenceshttps://www.alexa.com/siteinfo/tripadvisor.com.en_GB
dc.referenceshttps://www.alexa.com/siteinfo/yelp.com.en_GB
dc.referenceshttps://www.tripadvisor.com.en_GB
dc.referenceshttps://www.tripadvisor.mediaroom.com.en_GB
dc.contributor.authorEmailaleksandra.minkwitz@amu.edu.pl
dc.identifier.doi10.2478/tour-2018-0014
dc.relation.volume28en_GB


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