Tension des mots et néologie par télescopage dans la publicité

Bonhomme, Marc

dc.contributor.author	Bonhomme, Marc
dc.contributor.editor	Konowska, Agnieszka
dc.contributor.editor	Woch, Agnieszka
dc.contributor.editor	Napieralski, Andrzej
dc.contributor.editor	Bobińska, Anna
dc.date.accessioned	2018-05-21T08:50:50Z
dc.date.available	2018-05-21T08:50:50Z
dc.date.issued	2018
dc.identifier.citation	Bonhomme M., Tension des mots et néologie par télescopage dans la publicité, [in:] Le poids des mots. Hommage à Alicja Kacprzak, A. Konowska, A. Woch, A. Napieralski, A. Bobińska (eds), WUŁ, Łódź 2018, doi: 10.18778/8142-075-4.07.	pl_PL
dc.identifier.isbn	978-83-8142-075-4
dc.identifier.uri	http://hdl.handle.net/11089/24883
dc.description.abstract	This paper shows how lexical telescoping in advertising arouses significant tensions on the language. Some of them are discursive, due on the one hand to the blend of two words that dislocates the integrity of the linguistic sign, and on the other hand to different breaks in the production of advertising statements. Other tensions are pragmatic in that lexical telescoping recategorizes our concepts and reference to the world to win the public acceptance in the direction wished by advertisers. In the end, while illustrating the power of infl uence of words, lexical telescoping creates an antilexicon in order to make advertising communication more effective.	pl_PL
dc.language.iso	fr	pl_PL
dc.publisher	Wydawnictwo Uniwersytetu Łódzkiego	pl_PL
dc.relation.ispartof	Le poids des mots. Hommage à Alicja Kacprzak;
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.title	Tension des mots et néologie par télescopage dans la publicité	pl_PL
dc.type	Book chapter	pl_PL
dc.rights.holder	© Copyright by Authors, Łódź 2018, © Copyright for this edition by Université de Łódź, Łódź 2018	pl_PL
dc.page.number	73-80	pl_PL
dc.contributor.authorAffiliation	Université de Berne	pl_PL
dc.identifier.eisbn	978-83-8142-076-1
dc.references	ADAM, Jean-Michel, BONHOMME, Marc (2012), L’Argumentation publicitaire, Paris, Armand Colin.	pl_PL
dc.references	BONHOMME, Marc (2011), « À-peu-près structural et énonciatif dans le mot-valise », Le Français moderne, n° 79/1, pp. 10-21.	pl_PL
dc.identifier.doi	10.18778/8142-075-4.07