Tematyzacja przestrzeni jako metoda zarządzania rozwojem lokalnym

Abstract

The life space of a modern man, more than ever in history, is subject to thematisation processes, i.e. conscious and intentional giving to it architectural forms referring to the past and other civilizations, which can be associated with the creation of mass-market performance. Interpreting broadly thematisation processes, it can be assumed that it results in all the spaces that are characterized by the accumulation of specific attributes and objects connected by a common theme, created in order to perform their specialized functions or to obtain an aesthetisation effect and the enhancement of the space value. Thematisation of space is also a form of response to the changing needs of todayʼs tourism industry and tourists themselves. Developing since World War II global tourism product leads on one hand to the unification of tourist services and forms of tourism development, on the other hand, undergoes a continuous counter-process of the offer differentiation contributes to innovation and specialization and leads to the emergence of new forms of tourism, mostly of a thematic and specialized nature. This in turn stimulates the processes of transformation of space in the scope of interests and meeting the needs of visitors, which results in the development of a wide spectrum of thematic sites. Appropriate targeting of the thematisation processes of space as well as thematisation of tourism can be a way for a more effective management of local development. A good example of the implementation of the broadly understood thematisation of space are among others actions of local authorities in the scope of establishing cultural parks. The requirements made to this kind of spatial conservation forms determine the local authorities to activities restoring its historical equipment and specificity, thus increasing tourist and economic attractiveness of the area as well as stimulating the sense of local identity of the local population and positively catalyze its activities for the sake of the development of the territory.