Obrazy przedsiębiorstwa a jego wartość
Abstract
The article is presenting basic problems resulting from watching and experiencing of the
company from ordering the three-dimensional perspective of the estimation with it. To these
measurements belong: the profit, the market value and the social responsibility of the company.
This three-dimensional picture of the company is allowing on clear featuring of the need to
integrate economic purposes with targets of ethics of the responsibility. Ethics of the responsibility,
like corporate social responsibility, is creating the chances to work the latest model
out axiological of preference in relations company - society.
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