| dc.contributor.author | Kozma, Gábor | en |
| dc.date.accessioned | 2015-07-10T09:40:29Z | |
| dc.date.available | 2015-07-10T09:40:29Z | |
| dc.date.issued | 2009-09-29 | en |
| dc.identifier.issn | 1231-1952 | en |
| dc.identifier.uri | http://hdl.handle.net/11089/10791 | |
| dc.description.abstract | After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified. | en |
| dc.publisher | Lodz Univeristy Press | en |
| dc.relation.ispartofseries | European Spatial Research and Policy;16 | en |
| dc.rights | This content is open access. | en |
| dc.subject | place marketing | en |
| dc.subject | Debrecen | en |
| dc.title | Place Marketing in Hungary: The Case of Debrecen | en |
| dc.page.number | 59-74 | en |
| dc.contributor.authorAffiliation | Department of Social Geography and Regional Development Policy, University of Debrecen, Hungary, 4010 Debrecen, P.O. Box 9 | en |
| dc.identifier.eissn | 1896-1525 | |
| dc.references | ASHWORTH, G. J. and VOOGD, H. (1988), ‘Marketing the City: Concepts, Process and Dutch Applications’, Town Planning Review, 59 (1), pp. 65-79. | en |
| dc.references | ASHWORTH, G. J. and VOOGD, H. (1990), Selling the City: Marketing Approaches in Public Sector Urban Planning, London: Belhaven. | en |
| dc.references | BAILEY, J. T. (1989), Marketing Cities in the 1980s and Beyond, Chicago: American Economic Development Council. | en |
| dc.references | BARTELS, C. P. A. and TIMMER, M. (1987), ‘City Marketing: Instruments and Effects’, Paper to be presented at the European Congress of the Regional Science Association. | en |
| dc.references | BURGESS, J. A. (1982), ‘Selling Places: Environmental Images for the Executive’, Regional Studies, 16 (1), pp. 1-17. doi: 10.1080/09595238200185471 | en |
| dc.references | GOLD, J. R. and WARD, S. V. (ed.), (1994), Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions, Chichester: Wiley. | en |
| dc.references | HARVEY, D. (1989), ‘From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism’, Geografiska Annaler, 1, pp. 3-17. | en |
| dc.references | KAVARATZIS, M. (2007), ‘City Marketing: The Past, the Present and Some Unresolved Issues’, Geography Compass, 1/3, pp. 695-712. | en |
| dc.references | KEARNS, G. and PHILO, C. (ed.), (1993), Selling Places: The City as Cultural Capital. Past and Present, Oxford: Pergamon Press. | en |
| dc.references | KOTLER, P., HAIDER, D. H. and REIN, I. (1993), Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations, New York: Macmillan. | en |
| dc.references | MADSEN, H. (1992), ‘Place-marketing in Liverpool: A Review’, International Journal of Urban and Regional Research, 16, pp. 633-640. doi: 10.1111/j.1468-2427.1992.tb00201.x | en |
| dc.references | MICHALKÓ, G. (2007), Magyarország modern turizmusföldrajza (The modern tourism geography of Hungary), Budapest-Pécs: Dialóg Campus. | en |
| dc.references | MOLNÁR, E. (2005), ‘The Conditions of the Pottery Industry Development in Mezőtúr’, [in:] SÜLI-ZAKAR, I. (ed.), Cross-Border Co-Operations, Debrecen: University of Debrecen, pp. 238-242. | en |
| dc.references | PADDISON, R. (1992), ‘City Marketing, Image Reconstruction and Urban Regeneration’, Urban Studies, 30 (2), pp. 339-350. | en |
| dc.references | SHORT, J. R., BENTON, L. M., LUCE, W. B. and WALTON, J. (1993), ‘Reconstructing the Image of an Industrial City’, Annals of the Association of American Geographers, 83 (2), pp. 207-224. | en |
| dc.references | SMYTH, H. (1994), Marketing the City: The Role of Flagship Developments in Urban Regeneration, London: E & FN Spon. | en |
| dc.references | VARADY, D. P. and RAFFEL, J. A. (1995), ‘Selling Cities: Attracting Homebuyers through Schools and Housing Programmes’, Albany: States University of New York Press. | en |
| dc.references | WALSH, K. (1989), Marketing in Local Government, London: Longman. | en |
| dc.references | WARD, S. V. (1998), Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000, London: E & FN Spon. | en |
| dc.references | YOUNG, C. and KACZMAREK, S. (1999), ‘Changing the Perception of the Post-Socialist City: Place Promotion and Imagery in Łódź. Poland’, The Geographical Journal, 165 (2), pp. 183-191. | en |
| dc.identifier.doi | 10.2478/v10105-009-0004-6 | en |
