http://hdl.handle.net/11089/4910 Tue, 07 Apr 2026 07:07:41 GMT 2026-04-07T07:07:41Z http://hdl.handle.net/11089/10348 Czynniki rozwoju przedsiębiorstw na rynku usług gastronomicznych w Polsce Gheribi, Edyta; Majda, Aleksandra The development of gastronomy enterprises is important because in today's world food and beverage companies play an important role in satisfying the changing nutritional needs of consumers. The development of the food service market undoubtedly is related to the social and economic changes taking place in recent years in our country. Once the industrial economy has turned into knowledge-based economy there are not only material assets but also intellectual resources that decide whether a company is able to earn and maintain competitive advantages or not. Tue, 01 Jan 2013 00:00:00 GMT http://hdl.handle.net/11089/10348 2013-01-01T00:00:00Z http://hdl.handle.net/11089/10337 Konflikt interesów między jednostką a globalnymi korporacjami w kontekście komunikacyjnym Zalewska-Turzyńska, Magdalena The communication is, no doubt, the main tool in managing corporation. In this context, there is corporation – the employee should be in contact (via e-mail, mobile phone), and employee – human need for balance (work, rest, sleep). This leads to the conflict, both parties looses – companies: competence in personnel, employees: pronouncing the contract. This is, obviously, simplified point of view. Since it is inconvenient it should be changed. Is it possible to change continuous communication stand-by? Will it influence reaching the higher level of organizational development? Here is the opinion to share. Tue, 01 Jan 2013 00:00:00 GMT http://hdl.handle.net/11089/10337 2013-01-01T00:00:00Z http://hdl.handle.net/11089/10336 Zarządzanie wizerunkiem firmy przy wykorzystaniu inbound marketingu na przykładzie fan page Stopczyńska, Kinga Creating a corporate image/brand in the world today is almost the duty of every company. That’s what is most important, however, is the fact that it should be the result of the strategy we adopt, and the plan by which the image will be managed. Inbound marketing gives us the opportunity to inspire customers not only with our products, but also to explore the world of our company. A customer who finds it as a permanent part of himself feels the bound with us – treats your company as someone close to him. This special relationship is based on the management, we can create an image using a very popular, but the same demanding medium like fan page. Providing customers with a space where they can exchange views, opinions with other users and provides a great opportunity to create a whole community of people who look at a company in a similar way – a way that we as a company helped to create. The basis for such action is knowledge – about the client, but also about ourselves as a company. Tue, 01 Jan 2013 00:00:00 GMT http://hdl.handle.net/11089/10336 2013-01-01T00:00:00Z http://hdl.handle.net/11089/10335 Marketing Activities of Polish Banks Evaluation Attempt Grzegorczyk, Wojciech Były one podejmowane w sposób profesjonalny dopiero od połowy lat dziewięćdziesiątych. Systematycznie wzrastała rola badań marketingowych jako przesłanki tworzenia strategii marketingowych banków. Działania te doprowadziły do istotnego postępu polityce produktu, dystrybucji i promocji. Systematycznie wprowadzane były innowacje produktowe i rozbudowywana bankowa sieć stacjonarna, internetowa i mobilna. Także działania promocyjne były profesjonalnie przygotowane i realizowane. Tue, 01 Jan 2013 00:00:00 GMT http://hdl.handle.net/11089/10335 2013-01-01T00:00:00Z