http://hdl.handle.net/11089/17528 Retoryka i jej dziennikarsko-medialne zastosowania Thu, 09 Apr 2026 09:37:12 GMT 2026-04-09T09:37:12Z https://dspace.uni.lodz.pl:443/bitstream/id/2d9efcd1-3c4f-4cb3-b2e4-0b862503882f/ http://hdl.handle.net/11089/17528 http://hdl.handle.net/11089/17644 Od Redakcji Worsowicz, Monika Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/11089/17644 2016-01-01T00:00:00Z http://hdl.handle.net/11089/17642 Retoryczne aspekty popularyzacji naukowej Załęska, Maria After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, dispositio and elocutio. The popular science texts tend to present knowledge in anthropocentric terms, showing the relevance of the message to the recipients’ everyday lives. They turn out to be shorter than genuine scientific texts, and this is achieved, among others, by eliminating information about the methodologies used. The user-friendly vocabulary offers the audience a sense of familiarity with the presented topic, which is, however, different from in-depth specialist knowledge. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/11089/17642 2016-01-01T00:00:00Z http://hdl.handle.net/11089/17641 Retoryczne zabiegi w tematycznych odmianach dziennikarstwa prasowego Bogołębska, Barbara Media rhetoric consists of the inventive and eloquent dimensions of text. They are not only rhetorical genres but also specific rhetorical strategies. The article analyses various examples taken from different areas of journalism including sport, travel, religion, culture, nature, popular science, advice, politics, cookery, investigative and economic journalism. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/11089/17641 2016-01-01T00:00:00Z http://hdl.handle.net/11089/17640 Perswazyjność przekazu a problem legitymizacji władzy Leśniczak, Rafał The author analyses several selected speeches of Italian politicians: the founder of the Forza Italia party, Silvio Berlusconi; founder and leader of the Movement Five Stars, Beppe Grillo; and the current Prime Minister of Italy, Matteo Renzi. The study makes it possible to evaluate whether the conditions for the ideale Sprechsituation of Jürgen Habermas is fulfilled in analysing public discourse. Particular attention will be given to the relationship between the persuasiveness of communication and the problem of legitimacy. Fri, 01 Jan 2016 00:00:00 GMT http://hdl.handle.net/11089/17640 2016-01-01T00:00:00Z