http://hdl.handle.net/11089/145 Sun, 28 Jun 2026 09:41:38 GMT 2026-06-28T09:41:38Z http://hdl.handle.net/11089/58665 Comprehending the concept of ‘tourism environment’ within the geographical continuum Žunić, Lejla The article introduces the concepts of geographical, natural, living, and tourism environments, examined from a geographical perspective and based on a holistic approach considering their terminological and structural factors, which, in their causal spatial relationships, contribute to a cohesive geographical ‘integrity’ of identifiable tourism landscapes. Qualitative research in philosophical geography is based on an extensive compilation of contemporary literature from multiple fields, such as geography, (geo)ecology, tourism, and physics, along with the author’s personal insights. The article highlights the cohesion of geography, tourism and environmental protection, indicating the role of geographical resources in tourism planning and environmental protection, including heritage preservation. The findings underscore their geographical nature, highlighting that they are essential elements of geographical space and, consequently, geographical subjects. This research advocates the involvement of geographers in their exploration of tourism and environmental conservation. Geography holds a fundamental role in both (geo)ecological and tourism research, as tourism and environmental conservation are inherently spatial, rendering them indispensable within the field of geography. Thu, 11 Jun 2026 00:00:00 GMT http://hdl.handle.net/11089/58665 2026-06-11T00:00:00Z http://hdl.handle.net/11089/58663 Energy reduction technologies as catalysts for digital transformation and sustainable operations: Evidence from the hotel industry Israni, Neeta; Hanrahan, James The hospitality sector is facing growing scrutiny over its energy consumption and carbon emissions, placing hotels under pressure to pursue net-zero greenhouse gas (GHG) targets while maintaining high service quality. This study investigates the adoption of energy reduction technologies in the Irish hotel industry and their link to sustainable hotel operations through digital transformation, specifically via the adoption of robotics, AI and service automation (RAISA). Survey responses were collected from various star category hotels within Ireland. Valid survey responses were included in the data analysis which involved linear regression and bootstrapping. The theoretical underpinning of the study was diffusion of innovations theory. Results indicated an uneven adoption, with energy software and automation systems being more prevalent among innovators and early adopters, while technologies such as smart thermostats are more common among the late majority. Energy software strongly correlates with overall RAISA adoption, highlighting its role as a digital enabler. The study indicates that the adoption of sustainability-driven energy reduction technologies can bolster broader digital adoption. By demonstrating how sustainability-driven energy reduction technologies can catalyse broader digital transformation, the study provides actionable insights for hotel managers seeking to enhance operational efficiency and sustainability, as well as for policymakers aiming to design targeted interventions that accelerate technology adoption across the sector. The research also contributes theoretically by linking energy management to RAISA adoption within the framework of the diffusion of innovations, offering a model for understanding technology adoption pathways in the hospitality sector. Thu, 11 Jun 2026 00:00:00 GMT http://hdl.handle.net/11089/58663 2026-06-11T00:00:00Z http://hdl.handle.net/11089/58664 Why (don’t) we travel sustainably? Generation Z and the theory of planned behaviour Milojević, Marija Vukadin; Pivac, Tatjana; Besermenji, Snežana; Tepavac, Svetlana Generation Z, the cohort born approximately between 1995 and 2010, represents a generation shaped by digital technology, social connectivity and global awareness, who exhibit distinct attitudes, behaviours and values that differentiate them from previous generations. These differences are also reflected in travel behaviour. The main purpose of this study is to investigate the determinants of sustainable travel behaviour among university students, using the theory of planned behaviour (TPB), augmented by knowledge, as a predictor, and based on survey data and regression analysis. Using a structured questionnaire and a sample of 217 students, this research measures five key constructs: attitudes, subjective norms, perceived behavioural control, behavioural intention and actual behaviour. Data were analysed using Spearman’s correlation and regression analysis. Results indicate that all core TPB components, individually, significantly predict sustainable travel behaviour, with behavioural intention emerging as the strongest predictor. The findings confirm the presence of an intention–behaviour gap, highlighting the importance of strengthening social support and perceived behavioural control. Knowledge, however, did not emerge as a significant predictor of behaviour. This study contributes to the sustainable tourism literature by integrating cognitive and social aspects of decision-making, while also addressing the often-overlooked economic and social dimensions of sustainability. Additionally, it offers rare empirical insight into the sustainable travel behaviour of young Serbian tourists. Thu, 11 Jun 2026 00:00:00 GMT http://hdl.handle.net/11089/58664 2026-06-11T00:00:00Z http://hdl.handle.net/11089/58662 From views to visits: The role of YouTube influencers in shaping travel destination choices in Japan Hussain, Shah Syed Arif; Tezuka, Yukiko; Fujisaki, Koichi; Yai, Tetsuo Social media play a key role in how people choose where to travel with influencers shaping many of these choices. This study investigates how YouTube influencers shape travel destination related interest in Japan by analyzing viewer comments on two highly popular itinerary travel videos. Viewer comments were collected using Python scripts and prepared for analysis through standard data-cleaning procedures. The analysis combines transformer-based language models and aspect-based sentiment analysis to examine sentiment, emotions, key destinations and itinerary-related themes in viewer comments. The findings show that itinerary-focused influencer content generates mainly positive sentiment and emotional engagement, along with planning-related viewer responses such as itinerary consideration, destination-specific questions, and reflections on past or intended future travel. The study offers practical insights for the tourism industry, policymakers and destination management organizations (DMOs) by showing how influencers’ content supports destination visibility and interest formation, with implications for promoting lesser-known destinations and managing overtourism. Thu, 11 Jun 2026 00:00:00 GMT http://hdl.handle.net/11089/58662 2026-06-11T00:00:00Z