Internet - nowy wymiar działalności marketingowej
Streszczenie
he purpose of the article is the essence of Internet and its capabilities of use in
organization’s activities. It mainly concentrates on employment of Internet into contacts of firms with market, marketing is responsible for. Revolt of Internet creates, beside traditional
form of market, the new dimension, so called “info sphere” (infospace). E-business, new form
of economic activity run beyond time and place is born. Organizations have to function in completely new, previously unknown environment. It is possible to single out two different
business models of online economic activity. These are information and transaction models.
The potential possibilities of online marketing are enormous. In article we discuss two
problems: role of Internet in building relations between company and customers and efficiency
of online distribution channel.
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