Streszczenie
The term „benchmarking” have disappeared for long from the set of interests, both in Poland
and abroad. Today, the term may be used in: comparative analysis of the economic potential,
corporate excellence rankings, and as a benchmark for key performance indicators. While the first
understanding of benchmarking can be described even by the definition proposed by G. H. Watson,
two others require a different definition. It can be understood as an activity involving search for
the benchmarks.