The article focuses on the importance of motivation in the reading process. The author analyses publications on readership and motivation, available studies and documents concerning the activities of libraries. Reading phenomena is be discussed from a psychological perspective. She also presents the role of the library in the reading encouragement, discusses the factors either facilitating or threatening this process. Selected activities of libraries influencing attitudes toward reading are characterized. Despite the decline in readership, or maybe just because of that, it is very important to undertake activities
supporting pro-reading attitudes.