The modern business is focused on planning, developing and nurturing relationships with clients and business partners. Less and less attention is paid to a single transaction, and the most importance is a building of partnerships. Because they allow you to meet the needs of demanding customers, as well as to reduce costs, increase resource efficiency, reduce risk, or to gain access to new technologies. It all determines the creation of today's businesses in turbulent and challenging environment. Modern enterprise /network/ should build their own unique map value for customers, including the collection and the order of priority, because customers expect personalized service. Customer value can be expanded, improved and differentiated in offers for groups and individual clients. Company /business network/ should create a set of values to meet the needs of its customers, and thus stand out from competitors.