Przeglądaj Annales. Etyka w życiu gospodarczym 2019, vol. 22 nr 1 według tytułu
Wyświetlanie pozycji 5-6 z 6
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The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S.
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. It is important to analyze the portrayal of this group as, on the one hand, they are ... -
Transformacja handlu detalicznego Fast Moving Consumer Goods (FMCG) w Polsce po 1989 roku
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)The aim of the article is to present and analyze the deep transformations that have occurred in the retail trade of the FMCG in Poland after 1989. It presents the phase nature of the transformations of this market, which ...