The author of this article discusses creative use of stereotype and a linguistic view of the world employing Hilary Putnam’s definition of stereotype. Semantic stereotype is contained in the structure of language and it is one of the basic elements of the linguistic picture of the world, but paradoxically creative use of stereotype contradicts the system of beliefs, ideas and norms contained in the language. Creative use of stereotype is one of the ways of creating private linguistic view of the world. The author distinguishes three types of creative use of stereotype: contradiction, overstatement or accentuation and using of stereotype as a premise in order to draw absurd conclusions. Creative use of stereotype is one of the ironic linguistic devices. It may be used not only as means of presenting the linguistic view of the world, but also of reaching persuasive goals.