Językowe i pozajęzykowe sposoby kreowania wizerunku kobiety w czasopismach rosyjskojęzycznych

Abstract

In her article the authoress mentions various means of creating the image of the female gender in contemporary Russian-speaking magazines. She advances the thesis that the image is created through making value judgments on given traits, attitudes and behavior which women are encouraged to display (or discouraged from displaying). The function of making value judgments is related to the choice and hierarchy of conveyed contents (including advertised contents), the choice of photos shown and, most important, the linguistic means used. The analysis of linguistic indicators of making value judgments is illustrated with exhaustive factual material.