Now showing items 1-2 of 2
Product placement as a way of promoting on an international scale based on a series of films about James Bond
(University of Lodz, 2015-12)
This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents ...
The Impact of Innovation on the Improvement of The Competitiveness of Banks – an Analysis of Case Studies
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
An analysis of the banking sector shows that innovation has become a key strategy for banks to strengthen their competitive position and the struggle to win customer base. Innovativeness is becoming more and more important ...