Szukaj
Wyświetlanie pozycji 1-10 z 14
Opowieści o brzmieniu – o stylu i retoryce w opisach sprzętu audio na łamach czasopisma „Hi-Fi i Muzyka”
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The paper is dedicated to Hi-Fi magazines. The author offers a stylistic analysis of selected texts taken from “Hi-FI i Muzyka” (magazines from the 2012-2014 period), focused on specific types of columns: tests of audio ...
Telewizja jako narzędzie propagandy politycznej
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The objective of the article is to analyze the persuasive potential of television, which makes it a useful tool of political propaganda. The starting point is a quantitative and qualitative analysis of the materials broadcast ...
News telewizyjny jako akt retoryczny
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
This article presents television news as a rhetorical act. Television news is understood as an
account of an event usually comprising of a short introduction and a few minutes of film footage
(sometimes referred to as ...
News as a Rhetorical Act
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
This article presents television news as a rhetorical act. Television news is understood as an account of an event usually comprising of a short introduction and a few minutes of film footage (sometimes referred to as the ...
Persuasive functions of photo galleries on information websites
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated ...
Techniki perswazyjne w radiowych tekstach dziennikarskich na przykładzie serwisów informacyjnych „Fakty RMF FM” (czerwiec–sierpień 2013)
(Wydawnictwo Uniwersytetu Łódzkiego, 2014)
The author analyses the role of the radio news bulletin, based on the example of “Fakty” on the RMF FM radio station. In this, he uses the theory of persuasive techniques researched by M. Gajlewicz; however, he also takes ...
Komunikacyjna analiza tekstu perswazyjnego
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code. Verbal, visual and verbal-visual texts, if they got to influence ...
Jak przekonać do siebie i swoich poglądów czytelnika felietonu? Analiza danych empirycznych
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The article attempts to answer the question of what is responsible in the column text for attributing to the authors only positive or neutral image features. The basis is the analysis of the empirical data collected with ...
Rhetorical strategies in the anti-alcohol propaganda of Polska Kronika Filmowa
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-09-30)
The core of the text is a rhetorical analysis of the anti-alcohol propaganda in the films by Polska Kronika Filmowa produced by WFDiF. The author selected four reports from the popular series: Propaganda PRL-u. Najzabawniejsze ...
Bez sensu as an act of communication
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-09-30)
The article presents a communication-based analysis of the function of the ‘bez sensu’ [meaningless/ pointless/makes no sense etc.] phraseme. The author discusses the conversational and discursive opportunities for using ...