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The Multi-Sensory Landscape as an Inspiration in the Creation of a Tourism Product
(Lodz University Press, 2017-05-13)
Stimulated by growing competition in the tourism market, the offer available needs to be continuously enhanced, and as a result those doing the development reach out for increasingly sophisticated measures. An important ...
The Importance of Benchmarking in the Innovative Activities of Tourism Enterprises: The Case Study of Lot S.A. Polish Airlines
(Lodz University Press, 2017-05-13)
The aim of this article is to identify the importance of benchmarking as a source of innovation in the activities of tourism enterprises through the case study of LOT S.A. Polish Airlines. To expand, the objective was to ...
Cannabis Indica as a Motivation for Foreign Travel by Polish Citizens
(Lodz University Press, 2017-05-13)
Based on an anonymous on-line questionnaire survey, conducted among 1000 respondents, the authors present their demographic, socio-economic and spatial profile, their attitude to cannabis and the tourist trips they went ...
Travel Websites: A Relevant Source of Statistical Information?
(Lodz University Press, 2017-05-13)
This study explores the two most popular travel websites: TripAdvisor, based fully on the Travel 2.0 and UGC application; and Booking.com, which has developed as an online travel agency website but has also absorbed a ...
The Issue of Tourist Accommodation in the Scandinavian Journal of Hospitality and Tourism
(Lodz University Press, 2017-05-13)
The aim of the study is to analyze the contents of the articles published in the Scandinavian Journal of Hospitality and Tourism with special attention paid to texts describing tourist accommodation in its broadest sense. ...
Evaluation of the Visual Attractiveness of the Landscape in Selected Areas in Poland
(Lodz University Press, 2017-05-13)
In the article photographs presenting the natural landscape of various areas of Poland: lowlands, highlands, lake districts, mountains, cliffs and dune coastlines, have been analyzed. Moreover, photographs presenting diverse ...
Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels
(Lodz University Press, 2017-05-13)
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian ...
The Characteristics of Cultural Tourists who Visit Urban Jewish Heritage Centres: The Case Study of Visitors to the White Stork Synagogue in Wrocław
(Lodz University Press, 2017-05-13)
Since the White Stork Synagogue in Wrocław has been restored, opened to visitors and become a part of the so-called District of the Four Faiths promoted by the city council, both the synagogue and its neighbourhood have ...