Innovation through interaction - the concept of open innovation in theory and in practice
Streszczenie
Open innovation is one of the most discussed topics connected
to innovation, based not only on the search for new ideas and solutions but
also on the emphasis for cooperation and the benefit of the diffusion
of knowledge and dialogue. An innovative company should not construct
an iron curtain separating it from the influence of the market
and competition but participate in the exchange of ideas whether internal
or external.
The concept of open innovation is the foundation of the above idea,
meaning an innovation management strategy which benefits from both
internal and external sources, the constant monitoring of the latest scientific
achievements, investment in patents, competitor’s licences and making
unutilised research projects available to others.
This paper will show the characteristics and examples of the above
strategy application, which prove that innovation processes, appropriately
applied to market needs, may generate concrete benefits, both for worldwide
corporations and small and medium-sized companies, as it is the consumer
that significantly builds the market of innovations and therefore can be
considered its co-constructor.
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