The article concerns the contemporary librarianship and the place of libraries in the information society. Rapid growth of information is conducive to the development of libraries, defining their mission and building their image in the modern world. Author points out several areas that affect the internal image of the library. These are: process management, communication and exchange of information, internal relations, the level of motivation of the staff, image management style and management system, the atmosphere in the workplace, conditions for staff development, integration activities, interpersonal communication, working conditions, an identification system for employees, good external image. It also describes the competences of modern librarians: creativity, ability to cooperate, the use of information technology, communication skills and efficiency in planning. Modern library is a place for meetings and cultural activity of the environment, for which it is assigned.