Strategie językowe w interakcji handlowej na Twitterze
Streszczenie
The aim of the analysis was to investigate linguistic strategies used in business interaction
between clients and firms on selected business profiles on Twitter. The analysis aimed
at establishing which strategies are used in the interaction. The analysis referred to
the classification of strategies suggested by Zgółkowa and Pałka based on von Thun’s four-sides model of communication. Strategies used on four levels of the message were
analysed, i.e. on the factual level, relationship level, self-revelation level and appeal
level. The analysis indicated that strategies transposed from other media are used in the
interaction. An undeniable asset of this medium is, however, the possibility to combine
a range of forms of interaction and strategies.
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